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Develop and document the scope of a project - Research Paper Example

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Sales and Marketing Project Scope Name Institution Sales and Marketing Project Scope A better integration of Winsome and its sister company will help to improve the efficiency of both companies. It will also increase the profitability of both companies with almost all the operations of the two companies being smooth and made easy…
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Develop and document the scope of a project
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They are Marketing and Sales departments. The corresponding departments in the sister company also perform the same function and are highly interdependent. These departments are very essential if not the most important departments for both companies in case of undertaking the project of releasing the new product to the market. This is so because of the strategic role the departments play in the successful realization of the project implementation (Dervaes, 1998). This paper tries to give a brief scope of the project with a clear outline of some important issues that concern the project.

Some of the issues that are outlined in the scope include, but not limited to: the deliverables in the project, the specific limitations of the project and its scope together with the specific exclusions and assumptions that come with the project while implementing the project. These assumptions are specific to the operations that are undertaken in the distribution chains in Winsome sales department. Some of the specific deliverables that are expected from the project include meeting the sale volumes that have been set by the sales and marketing departments of both companies.

The company plans to double the sales volume in the next fiscal year as a result of an introduction of the new product. This could mean that the Sales department would be required to increase their human resource capacity by contracting more staff to help in the achievement of these targets. Alternatively, Winsome manufacturing would procure the services of its sister company. To choose one among these two options, the company will undertake an analysis to find out which of the two options is a better one concerning the financial obligations that each project requires.

If procuring the services of the sister company is the cheapest option, there must be specific terms and conditions that should be agreed upon in order to make sure the company will succeed. The factors that affect the project also include its limitations and challenges. They must be well addressed in order to help the company successfully meet its targets without obligatory affecting other products (Dervaes, 1998). A steep competition from the other firms in the industry must be considered. Elaborate plans to counter their influence must be adhered to in order to achieve the overall objective of the company which is to double its sales volume in the next fiscal year.

There are key elements of the products that must also be addressed like the branding which will help market the new product. Its pricing structure must also be addressed well with intense marketing also done. Some of the specific exclusions that must be identified in order to be certain that the venture succeeds include excluding this particular project from the other products that have been manufactured by the company. This product should be given a lot of emphasis with its features and advantages made known to all the customers who would be as well potential buyers of the product.

Other existing products that the firm is producing in the market should also be excluded in the general analysis of the firm performance (Mathur, 2006). There must also be proper communication channels between the two companies and strategic customers. These means that all the information regarding the product must be made available to sales representatives of both Winsome and the sister company, and they should be able to pass the same

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