Organisational Change Management - Essay Example

However, as a result of improved technology large number of employees has lost their jobs thus resulting to low household incomes and reduced purchasing power (Thompson and Strickland, 1987). It is important to note that while managers are focused at making changes that will improve the productivity of their firms, employees are not always supporting the changes. Thus, it is the duty of the managers to ensure that their employees are aware of the changes and that they are well informed of the implications of the changes in their organization.

This paper critically evaluates the implications of changes that have occurred in D2. Definition D2 is a car manufacturing company based in France. In its effort to attain a high level of profitability, the company has embarked on product innovation, expanding its investment as well as improving the performance of its employees. Changes in economic environment that were as a result of recent economic downturn are major causes of adjustments in the demand for the company products. Despite the competitive position that the company has achieved, it is struggling to survive.

It is on this bases that the company executive board has embarked on an urgent change in its operations. Another notable aspect that makes the company to initiate change is to reduce costs of operations. According to Cooperrider and Dan (2001), high costs of production as well as increased marketing expenses are major causes of reduction in profit. In this regard, companies that are focused at minimizing their costs must make initiatives to change their mode of operations. The need for expanding the production capacity is another key issue that has influenced changes in D2.

Despite efforts by managers to ensure that the top management team is aware of the changes, some senior managers have not been informed about the new developments. This may cause resistance since those managers have not been involved in the processes (Weiner, 2000). Taking into consideration the changes in the Didcot branch, employee’s resistance may also be experienced once the plant is closed. As depicted by the executive board, the closure of Didcot will result to loss of employment for majority of the employees working in the plant.

Similarly, there will be less chances of redeploying the employees to other branches in Spain and France. Considering their significant contribution to the company and their efforts to meet the corporate objectives, managers and other employees in the Didcot plant will trigger resistance that may jeopardize the operations of the company (Bramble, 1996). One of the key strategies that the company has adopted in order to attract and maintain customers is product development. Based on the need to relocate its production engineers from Didcot to Blois, the company will also experience a resistance from the engineers who will be reluctant to emulate the change.

However, this will not be experienced for a long time since the company has taken initiatives to employ its production engineers thus creating a feeling of job security among the workers. Discovery Changes within an organization such as D2 can be effected in the areas of technology, business location and management among others. My choice for resistance to change is based on the significant negative implications that it can bring to a firm if not effectively addressed by the management team. Based on