Cost and financial management - Coursework Example

The analysis will be based on the 2012 annual report. The consolidated financial; statements are analyzed through incorporation of the traditional techniques as well as the ratio analysis. The traditional techniques employed include the horizontal, vertical as well as, the trend analysis. Ratios are significant when analyzing the financial statement s of a given company. The ratios are, therefore, analyzed in this report to measure the profitability, liquidity and the solvency of the company.

Everything in the report has been thoroughly analyzed and errors minimized to the most professional levels. Apologies are made in case any errors or omissions are identified in the report. The company is fully committed to achieving the best position in the market share in terms of leading the market as well as ensuring customer satisfaction in the delivery of their products and services. Various initiatives have been executed and are still being executed. These initiatives relate to the improvement of the product with the aim of achieving their set objectives or goals.

The good cash performance observed in the past years has rendered the liquidity of the company strong. At the year end of 2012 for instance, the net cash flow was 122.6 million pounds. About WS Atkins The headquarters of WS Atkins is located in Century Way, in the United Kingdom. The Company is an engineering consultancy firm based on the international boundaries. The operations specifications include management technical and engineering services. The services are offered to both the public as well as the private sector clients that are located globally in all economic sectors.

They are termed as general contractors. It is a holding company whose significant operations are limited to consultancy in the engineering as well design fields. The company operates in the United Kingdom, in the Middle East, in Europe, Asia Pacific and Energy. Different segments are observed in the five continents. The areas of operation in the United Kingdom include designs in environment, water, education defense, aerospace and design of the infrastructure. A lot of operations in North America include management services.

The company provides planning of infrastructure, management services in construction, engineering, and consultancy in the environmental field, urban planning, and program management services as well as architecture. The range of the services the company offers in the middle east include design services as well as project management and engineering services in transportation, building and other programs relating to infrastructure. Asia Pacific business provides or offer services relating to engineering, urban planning and design, planning, rail design services and architectural services.

The services the company offers in Hong Kong and Energy are very limited. In Hong Kong, the operations lie on urban rail developments, while, in Energy, the services include both engineering and management of projects services. The records outline that the company owns Poyry Plc since the year 2011. The major competitors of WS Atkins include AMEC Plc, Amey UK Plc and Bechtel Group Inc. the fiscal year that ended 2012 reported revenue amounting to 2735.50 million pounds. According to the 2012 annual report of the company, the year ended 31st March 2012 marked a turnover growth rate of 9 percent to 1,711.

1 million pounds. At the end of March, the number of employees is 17,420. The