Starwood Hotels & Resorts Worldwide Inc. and Starwood Media Centre (SMC). Hospitality Research Project.

Starwood Hotels & Resorts Worldwide Inc. and Starwood Media Centre (SMC). Hospitality Research Project. Dissertation example
Masters
Dissertation
Management
Pages 23 (5773 words)
Download 0
This paper has sought to analyze the efficiency and expediency with which SMC has been set up and is being run as the premier website for Starwood Hotels & Resorts Worldwide Inc.The world as we know it is never static, it changes with every passing second…

Introduction

This paper has sought to analyze the efficiency and expediency with which SMC has been set up and is being run as the premier website for Starwood Hotels & Resorts Worldwide Inc.The world as we know it is never static, it changes with every passing second.This is solely because of the fast nature in which information moves across different interfaces. This is made possible primarily because of the internet, providing within itself an opportunity to its users to access and distribute information at the click of a button.The world dwells and thrives on news and information, forming their ideas based on what they read and hear. This is why the website set up by the Starwood Hotels & Resorts Worldwide Inc. always needs to adequately represent the current state of affairs, noting to build the company’s image to the rest of the world. That is its primary purpose, acting like an online public relations forum, tasked with engaging the general public on different levels, all with a view to ensuring that the hotel chain maintains its stellar status while at the same time conducting its business at a maximum level of operations.This paper has sought to analyze the efficiency and expediency with which SMC has been set up and is being run as the premier website for Starwood Hotels & Resorts Worldwide Inc. The ability of the website to represent the interests of the chain of hotels and resorts has been questioned with a view to determining whether the website fully performs its function as a one-stop destination for any user who intends to gather information on the hotel franchise. ...
Download paper
Not exactly what you need?

Related papers

LSBM Research Project Report
.6 Research resources……………………………………………………………….7 Implementation….8 Data collection and analysis ….…………………………………………………9 Recommendation …………………………………………………………………11 Conclusion…………………………………………………………………………13…
Social Media Metrics - Home Depot Inc.
Firstly, a description of the various types of social media campaigns that the company is currently engaged in is explored. Further, a description of various major metrics that it should be monitoring is provided. The various platforms and tools that it could use to capture data are also described together with ways through which it can use data to develop as well as improve a social media…
MGM Resorts International
The purpose the case analysis is precisely to determine the best strategic alternative for MGM Resorts International, given the business and general environment in which it operates, and given an analysis of its strengths and weaknesses, the threats to its business, and the opportunities that are present in the market. The paper also presents a plan for implementation of the chosen strategic…
Marriott Hotels
For purposes of this brief analysis, too specific to the graphics will be analyzed with relation to formulating a marketing strategy more appropriate to the needs of Marriott Hotel group. Within this analysis, the age groups of 18 to 29 as well as 61 to 75 will be analyzed. The ultimate rationale for picking these two demographic groups is with regards to the fact that the age group between 61 to…
An Individual Report That Offers a Marketing Audit/Assessment of Hilton Hotel Based Within Field of Hospitality Study
Before launching a promotional campaign, it needs to aware its potential customers so that they can gain certain advantages from the promotional campaigns. It also can distribute some free gifts to its guest visitors in terms of any product related to the company which will keep their memory refreshed about the visit to Hilton. Not only in print media, advertisement promotion needs to be carried…
Marketing research - social media audit
Additional products and services include Safaricom Mail and Safaricom shops. In March 2007, Safaricom Company, in collaboration with Vodafone Group Services Limited, via Vodafone Marketing S.A.R.L., launched the M-PESA services (Mobile Money Transfer Services). Based on its advancements in terms of growth and service provision, the Company has signed agreements with other companies i.e., Vodafone…
Chipotle Mexican Grill Inc. Research Paper
This entirely has been attained through the establisher and organization CEO, Steve Ells, and his capability gradually to struggle to afford consumers with a huge experience whereas enjoying immense food. Chipotle’s prosperity certainly starts with high-level management as it progresses to increase activities whereas sustaining that every restaurant provides similar experience and food quality…