Strategic supply chain & logistics management - Essay Example

4 Innovation in Firms ……………………………………………. 7 Outsourcing ……………………………………………………. 7 How Prada can improve supply chain ………………………… 11 B. A New Company with Li & Fung …………………………….. 11 Introduction ……………………………………………………. 11 Consumer Insight ……………………………………………… 12 Consumer Experience .………………………………………… 15 Meaning of Consumer Insight ………………………………… 17 Database Marketing and Consumer Insight ………………….. 19 Getting into Consumer Insight ………………………………… 21 Zara and Li & Fung …………………………………………….

22 Conclusion …………………………………………………….. 23 Bibliography ………………………………………………………. 25 Executive summary There are two important parts for this paper which involve supply chains for Prada and Li & Fung. First, we dealt on the concept of supply chain strategy for Prada and then we dealt on Li & Fung in the final part. We begin with the concept of supply chain management as it is practiced and defined in the age of globalization.

Supply chain is now focused on customer needs and wants. This practice has been recommended by managers and firms in their constant dealing with customers. The first part is about Prada’s supply chain. Supply chain management is practiced differently by firms. In the part of Prada, we recommended that another fashion and apparel company Liz Claiborne be made as model considering that this company manages an effective supply chain, which is subcontracting. Liz Claiborne was able to tap an emerging demographic at the time of its founding – the working women of America.

Prada also has its own demographic, the young and adult demographic who are crazy of fashion. Another major part of the paper is about supply chain for a new company in collaboration with Li & Fung. The main point discussed is consumer insight. This is significant because consumer insight is necessary in the establishment of a new company and how to deliver the product to the end user. Supply chain management cannot be effective without consumer insight. Production and manufacturing have to be applied with knowledge about consumer needs and wants.

Consumer insight is the “voice of the consumer” which influences the decisions of management with respect to how a product or service should be delivered to the customer. A. The strategy that Prada uses to remain competitive in the marketplace and how supply chain can be improved to help support this strategy Introduction In studying the strategy Prada uses to remain competitive, we refer to other organisations. But of course we respect and admire Prada’s own strategic supply chain and its management of retail stores worldwide.

The company manages a good supply chain which still can be improved. Its website is state of the art. Supply chain strategy involves “designing, managing and improving product and service flow processes that span functions, organisations and countries in attempts to serve downstream customers’ and ultimately end-use customers’ ever changing desires, needs and expectations, i.e., to help create superior value for and with them over time”