Operation Management - Essay Example

This achievement can be credited to the attribute and analysis of Etisalat's widespread network, that characterizes UAE as one of the developed countries in the world in terms of unified and the best quality mobile connection (Etisalat, 2013). Research question 1) What are the concepts of operations management at Etisalat? 2) What are the weak points of operations system in Etisalat? Mission and vision statement Vision This vision is a community where populaces' reach is not restrained by issues or detachment; a society where individuals will naturally keep in touch with friends and family; a society where companies of different extents can make contemporary sales without the confines of distance and transportation (Etisalat, 2013).

Mission Etisalat task is to lengthen publics' influence (Etisalat, 2013). Etisalat is developing superior networks that will make people to advance, acquire, and develop. The company has been in the forefront in technological inventions, involving a network of 3.75 installed in Egypt. Furthermore, Etisalat owns popular stocks in Thuraya, a controlling supplier of cable telephony (Etisalat, 2013). How Etisalat delivers its products to the customer Etisalat employs workforces that are highly skilled and obtained from twenty different nations, mainly contribute to the achievement of the company.

Using expertise in working modern and technically advanced apparatus, the workers conduct widespread testing measures at every production stage (Etisalat, 2013). Its products are presently marketed in over forty countries across the world. Approximately fifty five per cent of Escalate's sales are achieved out of the UAE marketplace, as Etisalat aims at penetrating new markets in Asia and Africa (Etisalat, 2013). Explain the competitive priorities of the company A business should be involved in satisfying its clients' needs for quick and reliable services at affordable cost, as well as assisting its own providers in increasing facilities they present (Slack and Lewis, 2007).

There are five crucial aims and they concern all kinds of procedures. These are cost, quality, flexibility, and speed (Slack and Lewis, 2007).The following are the competitive priorities of the company of Etisalat telephone; cost, quality, flexibility, and speed as presented in the following table (Etisalat, 2013). Table 1.1 Cost, quality, flexibility and speed Cost refers to the actual price of the commodity. It should be noted that low cost is generally attractive to clients, which can be realized by manufacturing commodities at lower prices.

Quality refers to organizing things in the right manner by providing goods and services that are perfect, which in turn satisfies the customers. Flexibility refers to implementing things quickly for clients to receive their commodities or services. Speed refers to doing things fast, to reduce the time between the demand and the invention or service that provides the client speed benefit. Marketing strategies A strategy refers to an enduring proposal to attain certain aims. Marketing strategy refers to a marketing proposal designed to attain selling objectives (Slack and Lewis, 2007).

Etisalat aims at producing the best quality telephone that cannot be found in any other company in UAE (Etisalat, 2013). Operation strategies This is the total outline of suggestions