The Boeing Company - Assignment Example

The customers of Boeing Company are mainly the famous and established airlines and most of the country airways having their operations going globally (Yennev 2010). These airlines include United Air Lines, Caribbean Airlines, Delta Airlines, Canadian Pacific Airlines and other major airlines, other major customers include the various country Airways. Boeing Defense, Space and Security main customers are United States Air Force, Air France, and other governments’ mainly military jets and airplanes (Yennev 2010).

The order qualifiers of this company is that it is a multinational company and has a consolidated financial base overcoming the capital and financial barriers having a number of manufacturing and assembly plants in the major countries globally another major qualifier is that the airplane manufacturing and aerospace aviation industry is less competitive with only a few firms (Russell 2005). The order winners of Boeing Company is a better marketing policies that has edged out its major competitors Airbus Company which involves effective market segmentation of its customers on geographical locations.

It is also important to note that the company has an effective positioning and targeting strategies where the company has developed airplanes basing on the distance and capacity to suit the customer’s preference and needs (Russell 2005). Existing problem There are some problems that Boeing company faces currently which include: managerial problems where it is ridged semi-autocratic management style in which the employers and top management make decisions without involving employees which negatively impacts on the development of new operations and management designs that are important to any multinational company thus the need to adopt modern management models (Duane 2009).

Secondly is the labour problem mainly affecting production characterized with delayed delivery and this has been greatly attributed by the inexperienced workforce dealing with the aircraft designs which involves complex operations and advance technologies which is complicated further by the need to adopt new sophisticated manufacturing and production designs considered to be efficient and effective (Yennev 2010). This situation has created more operations management leading to increase in overall cost per plane moreover complains from the major customers thus special inspections are carried out by The Federal Aviation Administration (FAA) on all the airplanes and jetliners and that the employees motivation has not been taken care resulting into increases inefficiencies in the operations and increased challenges in project management.

The airplane and jets commercial market is experiencing a slowdown due to the impacts of terrorism in which the airline industry has been hit harder especially after the 11th Sept there has been low demand and significant reduction in the order number, sales to its major customers mainly the airlines and various other country based airways has significantly reduced. The key problem faced by The Boeing Company can be summarized to be the labour workforce management, operations and the overall effective management of its projects (Duane 2009) Impacts of the problem The above problem has greatly impacted The Boeing Company negatively because of its long term persistence in the