Topics Discussed in Class - My Participation in Class - Assignment Example

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Topics Discussed in Class - My Participation in Class

Physical global marketing environment topic has given a concept and understanding of how to understand the physical environment while making global marketing decisions. After understanding the physical environment the lecturer moved us towards the understanding of PEST environment. This environment teaches us that how to conduct the analysis of overall environment when making an investment or starting a business. It gives the complete understanding of absorbing all these factors of business environment (Hewett & Bearden, 2001). From week 3 of the semester lecturer move us to give the real understanding of the global marketing and advertising. The topic we had covered was values and paradoxes in global marketing and advertisement. By this topic lecturer has developed a new frame of global marketing and advertising in the mind of all the students of the class. This topic teaches us the merits and demerits of globalizing the business along with the bright side and dark side of advertisement in the international market. ...Show more


REFLECTIVE ESSAY This course has given a remarkable and outstanding learning throughout the 3 months period. I have learned a great piece of marketing under the guidance of lecturer in this semester. This semester has brought a great learning in the life of all the students in the class…
Author : faecremin
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