Physical global marketing environment topic has given a concept and understanding of how to understand the physical environment while making global marketing decisions. After understanding the physical environment the lecturer moved us towards the understanding of PEST environment. This environment teaches us that how to conduct the analysis of overall environment when making an investment or starting a business. It gives the complete understanding of absorbing all these factors of business environment (Hewett & Bearden, 2001). From week 3 of the semester lecturer move us to give the real understanding of the global marketing and advertising. The topic we had covered was values and paradoxes in global marketing and advertisement. By this topic lecturer has developed a new frame of global marketing and advertising in the mind of all the students of the class. This topic teaches us the merits and demerits of globalizing the business along with the bright side and dark side of advertisement in the international market. It found difficult to advertise the product in the global market because it needs to understand and analyze the environments of different countries, but this topic by lecturer helps us at a great extent in understanding global marketing and advertising. The complexity of understanding different environments of different countries has made uncomplicated by the lecturer in the week 4 by discussing the topic of dimensions of culture. This topic gave us an understanding of how to understand the characteristics of culture while understanding the culture to target with the purpose of business. This topic tells us the importance of understanding the characteristics of targeted people of different cultures. After giving the understanding of dimensions of culture lecturer contained us specifically towards the understanding of consumer behavior (Keegan and Green, 2012). Consumer behavior is changing with a fast pace with the advancement of technology and adaptation of technology by consumers. Consumers are now getting aware with the changing trends so marketer needs to be very active in understanding the changing trends of the market and importantly the changing taste and preferences of consumers. Consumer behavior study taught us the factors of understanding the changing tastes and preferences of consumer with the changing trend (Terpstra, 2000). After learning the topic of consumer behavior the lecturer gave the in-depth knowledge of consumer behavior for global market by discussing the topic of consumer ethnocentrism and disidentification. This topic gave the understanding of why consumer prefers international products over the domestic products or why consumer prefer domestic product over international brands. Many factors have been discussed in this topic which can affect the consumer preferences. This study is very important for the global marketers and we have learned a lot of techniques in this study. This study will help us in creating a brand in the presence of the needs and preferences of customers of the target market. Market is smart now so marketer needs to be smart as well in understanding the market moves. In the 9th week the lecturer moves us towards the basic
REFLECTIVE ESSAY This course has given a remarkable and outstanding learning throughout the 3 months period. I have learned a great piece of marketing under the guidance of lecturer in this semester. This semester has brought a great learning in the life of all the students in the class…
However, this kind of option often has its own share of shortcomings. Emails sometimes can be so wordy to an extent of confusing recipients and the recipient may lose interest in reading them, this leads to ignoring important information. Emails can sometimes be typed in a hurry leading to misinterpretation therefore misinformation.
The new "global" configuration, to strengthen transnational feminist networks and alliances, and the participation of a number of different space feminist. This article discusses the problem of consciousness and the possibility of work at the local, national and transnational levels of feminist non-governmental organizations and civil society organizations to promote gender change, especially the issue of social capital and cultural background.” 4.5 This is a wonderful concise section of the post that directly summarizes the most relevant information within a concise space.
Thus, the concept of paradoxes were appropriately expounded; as well as their value in global marketing. Presentation on the topic (2): Dimensions of culture: relationships with nature, high and low context, dimensions of time, Hofstede’s framework. The presenters included a discussion on the dimensions of culture based on Hofstede’s framework.
Disappearing income differences, as well as converging technology across nations, will not bring about the homogenisation of consumer behaviour. Instead of this, consumer behavior will turn into a more heterogeneous factor owing to cultural differences (Chan & Hwang, 2009, 30).
After studying this course I developed an understanding that the physical global marketing environment holds significant importance for the marketers today. The intense competition in the industry and strive to maximize cost efficiency and gain competitive advantage have motivated the marketers to understand the varying cultures (Keegan and Green, 2012).
The essay will look at the following topics; the physical global marketing environment; domestic consumer predispositions: ethnocentrism and disidentification; segmentation, targeting and positioning; and global market entry strategies. The Physical Global Marketing Environment The presenters asserted that there are a number of physical forces which can have a significant effect on the ability of an organization to undertake business activities in global markets.
In the action movie Die Hard, John McClane is introduced in the beginning and thereafter is dominant in almost all the scenes. John initially showed no signs of being negative so it drew my attention towards him in a positive
This lesson plan integrates the use of electronic or digital bulletin boards into a middle class non-traditional curriculum of PE during off school hours with the aim of stimulating collaboration and stimulation among students. The Weekend Warrior
This article discusses the problem of consciousness and the possibility of work at the local, national and transnational levels of feminist non-governmental organizations and civil society organizations to promote gender change, especially the issue of social