Consumer behaviors in purchasing ethical products - Dissertation Example

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Consumer behaviors in purchasing ethical products

This research will begin with the statement that the current generation of consumers in the United States and in the United Kingdom has come to have plenty of expectations concerning the products that they purchase and it has taken quite an effort by the various companies involved to ensure that these consumers are satisfied. Sales for organic and ethical products in the United States and the United Kingdom are rising, more so than sales for conventional products, and consumer demand for these products is increasing despite the global economic downturn. These consumer behaviours that have developed over the years have made the study of their characteristics and origins most useful. It has become the trend in these two countries for consumers to buy products that are perceived to fulfil environmentally friendly, natural, organic, local, or humane requirements and enhance the corporate responsibility profile of the companies that are involved in the supply of such products. In the United Kingdom, most of the ethical products that have come to be sought out by most of the population are in the food industry and according to the grocer, Asda, stated that almost half of the mothers in the United Kingdom spent more on organic food than any other and this was despite the strained financial situations in many households. While some of the major retailers in the United States, such as Wal-Mart and Safeway are increasing their aids of organic products, in the United Kingdom, on the other hand, the retailers seem to be reducing their offerings of similar products.   ...
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Summary

The objective of this paper is to scrutinize the diverse issues concerning ethical consumer behavior in the USA and the UK. Furthermore, there is the need to determine whether or not ethical consumerism is a trend which is here to stay despite the economic recession in these two countries.

Author : klittel

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