Dissertation Proposal for a comparative Study of consumer Behaviours between the USA and UK in purchasing Ethical products e.g F

Dissertation Proposal for a comparative Study of consumer Behaviours between the USA and UK in purchasing Ethical products e.g F Dissertation example
Masters
Dissertation
Marketing
Pages 8 (2008 words)
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Introduction The current generation of consumers in the United States and in the United Kingdom has come to have plenty of expectations concerning the products that they purchase and it has taken quite an effort by the various companies involved to ensure that these consumers are satisfied…

Introduction

It has become the trend in these two countries for consumers to buy products that are perceived to fulfil environmentally friendly, natural, organic, local, or humane requirements and enhance the corporate responsibility profile of the companies that are involved in the supply of such products. In the United Kingdom, most of the ethical products that have come to be sought out by most of the population are in the food industry and according to the grocer, Asda, stated that almost half of the mothers in the United Kingdom spent more on organic food than any other and this was despite the strained financial situations in many households. While some of the major retailers in the United States, such as Wal-Mart and Safeway are increasing their aids of organic products, in the United Kingdom, on the other hand, the retailers seem to be reducing their offerings of similar products. Despite this being the case, among the offerings that are directing the way in retail stores are augmented sales of organic breads and grain foodstuffs and "ethical" beverages. Among the banks of the United Kingdom which adhere to a strict ethical policy, is the Co-operative Bank whose main policy has always been that no deal goes to corporations tangled in the arms trade, animal testing, among many other unethical activities. ...
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