Consumer Behavior: Observational Research Term Paper

Consumer Behavior: Observational Research Term Paper Term Paper example
Undergraduate
Term Paper
Marketing
Pages 9 (2259 words)
Download 0
Consumer Behavior: Observational Research Term Paper A. DESCRIPTION OF THE METHOD The notion of conducting market research is one of the key constituents for a marketer to determine the consumer behavior. Research can be conducted in two ways i.e. by using primary and secondary research methods…

Introduction

In this regard, the research has been conducted using the approach of observational method of study. The primary focus in this observation study has been to determine whether people behave differently at diverse stalls in the food court. Moreover, the observational research has also aimed to determine if there are any differences in the way in which people order in the food court. Buying behavior is the act and the process of decision making used by people in buying different products. In general, there are three vital aspects that affect the buying behavioral pattern of the individuals at large. These are social, cultural and personal factors. It can be apparently observed that people belonging to all income groups often visit shopping malls to buy products. In the present day scenario, the shopping malls have developed into multi-stored structures that sell a huge figure of goods or services. It is very much convenient for the individuals to buy various sorts of food items from a food court located in a shopping mall. People can find varied delicious food items at a single place from a food court which generally attracts individuals belonging to different social class to buy their preferred options. ...
Download paper
Not exactly what you need?

Related papers

Research Term Paper- Apple iPhone
The company was publicly listed on the stock exchange in the year 1980 and is presently based in California USA (Datamonitor, 2006, p.6). Leadership One of the aspects that have catapulted Apple into the league of top global brands is perhaps the leadership of the organization. After suffering a setback in the later part of the 1990’s the visionary leadership of its CEO Steve Jobs helped turn…
Consumer Behavior Paper
On other hand, study of consumer behavior focuses on the motivation of the consumers to making various decisions strategies among different products differing in levels of significance and interest (Hawkins, Best & Coney, 2004). Study of consumer behaviors enables the customers to improve on their marketing campaigns and strategies in a way that is effective in reaching the consumers. The paper…
consumer behavior
Marketers use this aspect to encourage consumers to purchase a certain product that solves a specific problem. In other words, marketers encourage consumers that if they use the company’s product or service everything will be solved or fixed. A perfect example of this is a Viagra advert where the ad shows a couple dissatisfied with their relationship. After a while, the ad shows the difference…
Consumer Analysis Term Paper
Research indicates that young consumers strongly believe in fashion consumption as a tool by which to improve their social status and social relevancy. To identify whether this was true, a primary study was constructed that surveyed 14 youth consumers to determine whether they believed the Gap should or could provide for these needs. Findings indicated that conspicuous consumption is not a primary…
Consumer behavior
Her decision to buy a specific vehicle was influenced by several important qualities she demanded in a new vehicle. The car had to be safe, extremely fuel efficient, comfortable, with a stellar reputation for safety, reliability and low repair costs among current owners and professionals alike. As a working mother she needs a reliable, fuel efficient and inexpensive to insure vehicle to commute…
Consumer Behavior
This can be seen in the way that films and cinema in general are advertised to induce consumers or groups of consumers to listen to specific points of view about the films, while blocking out other views (Walters 19). This paper seeks to focus on three theories of the media’s effect on consumer behavior. These are two step flow theory, hypodermic needle theory, and cultivation theory. These…
consumer behavior
There is a contrary perspective as well, which is, organization can straight way come up with marketing strategies, and then influence the consumer behaviour. That is, if the organization makes an all out ‘attack’ on the customers’ sense organs of eyes, ears and even nose, they can influence or tune the consumer’s behaviour and their buying habits. Either way, it is of paramount importance…