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Consumer Behavior: Observational Research - Term Paper Example

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Undergraduate
Author : kevenjenkins
Term Paper
Marketing
Pages 9 (2259 words)

Summary

Consumer Behavior: Observational Research Term Paper A. DESCRIPTION OF THE METHOD The notion of conducting market research is one of the key constituents for a marketer to determine the consumer behavior. Research can be conducted in two ways i.e. by using primary and secondary research methods…

Extract of sample
Consumer Behavior: Observational Research

In this regard, the research has been conducted using the approach of observational method of study. The primary focus in this observation study has been to determine whether people behave differently at diverse stalls in the food court. Moreover, the observational research has also aimed to determine if there are any differences in the way in which people order in the food court. Buying behavior is the act and the process of decision making used by people in buying different products. In general, there are three vital aspects that affect the buying behavioral pattern of the individuals at large. These are social, cultural and personal factors. It can be apparently observed that people belonging to all income groups often visit shopping malls to buy products. In the present day scenario, the shopping malls have developed into multi-stored structures that sell a huge figure of goods or services. It is very much convenient for the individuals to buy various sorts of food items from a food court located in a shopping mall. People can find varied delicious food items at a single place from a food court which generally attracts individuals belonging to different social class to buy their preferred options. ...
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