Marketing Analysis Paper: Communication Tools

Marketing Analysis Paper: Communication Tools Essay example
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Marketing Analysis Paper: Communication Tools Name: Institution: Marketing Analysis Paper: Communication Tools Executive Summary Consumeraffair is a limited liability company established in 2010. The basic business model for Consumeraffair is to become a renowned producer of consumer products, including, among others, baby diapers, toilet tissue, sanitary pads and air fresheners.


The best strategy to ensure achievement of this goal is to offer the greatest marketing communication in the consumer market (Lamb, Hair & McDaniel, 2008). The target market consists primarily of households and small and medium sized institutions such as schools. The budgeted amount for the company’s marketing communication is $100,000. A large portion of this amount will go towards promotional undertakings. Objectives The communications campaign will seek to identify and take advantage of potential market opportunities available to the company. Another notable objective of the communication campaign is to analyze the effectiveness of the company’s products in meeting consumer desires and demands. This will be facilitated by the conduct of market and consumer analysis in order to determine the characteristics of the company’s target consumers, the types of products aimed at meeting consumer needs and the benefits provided by company products (McDonald & Wilson, 2011). The communication campaign also aims at informing the market about the benefits offered by the differentiated company products while also determining the most effective promotional strategies to relay this information to the market. ...
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