Therefore the developmental strategies of Nike and Peak could be entirely different in China. Nike would probably give more emphasize to develop their own core competence whereas Peak might increase the market share through the copying of Nike’s marketing and brand building strategies. Since these two brands are extremely successful in China, it would be interesting to know their directions of developments with the help of contrasting marketing strategies. 2. Evaluate customer (college students in the age group of 18-25) attitude towards Nike and Peak Teenagers, especially the college students in China are more interested in branded products like Nike and Peak compared to old people or children. These people consider the ownership of branded products as a status symbol. From the interviews and questionnaire, data related to the purchasing behaviours of college students in the age group of 18-25 in China can be obtained. Since Nike and Peak are the best known products in China, it is easy to collect both primary and secondary data related to the college student’s attitude towards these two brands. 3. Explore the market segmentation of Nike and Peak Both primary and secondary data are important for collection of data in a research. In this research, primary data will be collected with the help of questionnaire distributed among Chinese college students. From these data, the attitudes of college students towards these brands can be recognized. Moreover, these data will provide meaningful information about the market segmentations of these brands in China. No two individuals are alike. This is true in the case of college students also. The tastes, attitudes and life philosophies of different college students could be different. As a result of that the purchasing behaviours of college students could be different. Another reason for differences in purchasing behaviour among college students is the differences in the awareness of brand, interests in brands and the perceptions of brand. Moreover, it is not necessary that all the college students have adequate financial abilities to purchase expensive products from Nike or Peak. Moreover, some students may have more attachment towards Peak since it is a local brand whereas others might have passion towards foreign brands such as Nike. All these factors can affect the market segmentation of these brands in one way or another in China. Literature Review Introduction According to Barris (2007), China is the fastest growing global market for sportswear products. It should be noted that China is the most heavily populated country in the world. Moreover, it is the most rapidly developing economies in the world at present. According to a yearly report from the National Bureau of Statistics of China (China Statistical Yearbook, 2007), there are more than 250 million people in China between the ages of 15 and 29. They were born after China instituted its one-child policy in the late 1970s and grew up in the context of China launching its economic reforms and opening up to the world outside (Chen, 2011). With 1.3 billion consumers, the encouragement of an optimistic economy, rising disposable income, and growing interests in sports among its consumers, China is seeing its sportswear market burgeoning (Asiamoney, 2006). Even though America topped in the medal tally of Olympics games until recent times, China is rapidly catching up. In the recently concluded 2012 London
Compare the attitudes of Chinese students towards two different brands: NIKE and PEAK Research Objectives 1. Explore the direction of developments of the two brands It is evident that Peak has copied the business strategies of Nike in one way or another. Peak’s intention is to develop similar brand image and awareness as that of Nike in China…
When one considers the trauma and mental torture that Mrs Wright went through in her loveless relationship with her husband, one can hardly hold her culpable of her homicidal act. But her act was a heinous crime and homicide is an unpardonable crime. Nora’s act of abandoning her husband and children after her disillusionment about her husband for regaining her individuality and true identity is a positive step of attaining self-assurance.
But in the recent times, the changing attitude of the students and their misbehavior inside and outside the schools has become a major social problem. Educational psychology has thus, become a critical tool to analyze and identify the factors that are responsible for their changing behavioral problems.
First of all, STEEP analysis and porters five forces analysis has been done to analyze the external environment of the company. It has found that women fitness industry appears very attractive for the new and
However, from the text, this seems like she/he would only like to become a Registered Nurse, to cater for the needs for one specific mother and no one else, which would seem quite unambitious.
Another set of information which
Taj Mahal which is considered as the most sophisticated example of Mughal architecture whereas Sydney Opera House is a stupendous depiction of modern Expressionist design.
The marble dome of the tomb of Taj Mahal is the most
These two brands have successively managed to penetrate, target, segment as well as position their own brands in the life of customers (Umair, 2011). Although Nike is the leading in the global market in terms of sportswear, it is evident that Adidas is growing
arried out by each organization to ensure that they are able to cater to the growing needs of the consumer market and that customer satisfaction is maintained (Ferral and Hartline 2012, 1). It is effective marketing strategy which allows high-end electronic appliance companies
A compare and contrast of the commercial strategies of these two different companies has been made for understanding the significance of the commercial strategies.
Commercial strategy is a study of demand, which allows the market