"The impact of creative advertising on consumer's attitudes towards high and low involvement products"

"The impact of creative advertising on consumer
Masters
Literature review
Marketing
Pages 10 (2510 words)
Download 0
The Impact of Creative Advertising on Consumer's Attitudes towards High and Low Involvement Products Table of Contents Introduction 3 Creativity aspects of advertisements 3 Classification of the products in the basis of involvement 4 Creativity in advertising 4 Effect of creativity towards the attitude of people 5 Effects of creativity on psychology 6 Conclusion 10 Reference List 12 Introduction The creation of products and services involves the participation of two different types of entities, the producer and receiver of service and products (Robert and Xiaojing, 2004)…

Introduction

The discussion here pertains to the effect of creative advertising on the attitude of the consumer (Punkaj, 2006). Creativity aspects of advertisements Advertisements are a way of communicating the concept and idea or views regarding the products and services (Allan and Michael, 2010). The impact or effect an advertisement over the mindset of the customer differs from person to person. The impact of advertisement is different for each type of customer. In order to create the required effect on the customer’s mind, advertisements should have an edge (Piercy, 2011). Edge comes from creativity aspect in advertisement. In order to bring creativity in the advertisements, four factors are analysed. These four factors are target audience, area, media used and the purpose of advertisement (Andrews and Smith, 1996). ...
Download paper
Not exactly what you need?

Related papers

The Impact of Advertising on Consumer Behavior
278). This has resulted to high level of advertising as companies are trying to segment and position their products in the minds of the target customers. Currently, there are new methods of advertising such as use of audio media e.g. radio, print media e.g. magazines and newspaper, internet etc (Schultz et al., 1992, p. 15). Social media such as Facebook and YouTube are the most recent advertising…
Possible Impacts of Marketing Innovation on the Organizational Culture of a market leader, and Managerial Attitudes Towards its
This two-way communication takes place over online social media (OSM), like Facebook, Twitter and YouTube (Shu & Chuang, 2011). In the last decade the marketing communication has adapted to this new possibilities and the international percentage of interactive marketing with the customer has tripled (Kottler, Wong, Saunders, & Armstrong, 2005). Marketing and innovation in marketing depend largely…
High and Law Involvement Buying
An example can be, when one wants to purchase a product like hair gel, that is from different companies and they have a similarity in price. The consumer has to find a difference to convince them to buy one product and this makes a great impact on the consumer’s decision. On the other hand, a consumer may be confused in purchasing two similar goods but which are different, in terms of quality…
Repeat Purchases, High and Low Involvement, Organizational Purchasing and Consumer Satisfaction.
Under business theory, there is always the threat of substitutes in a market, which means that other competing companies will often develop innovations that are similar to an existing product. One can take into consideration a technology brand such as a CD player. Substitute products in the market for this product include mobile smart phones that can sustain music selections or even Apple iPod. If…
Attitudes of THE UK population towards the banks and the banking crisis : Client: FSA ( Financial Services Authority)
The present financial meltdown offered an opportunity for the central banks to act as protectors on the monetary system. However, the policymakers together with journalists do not take the role of bank seriously in stabilizing the economy and offering a platform for growth in future. Some economists cite the money supply’s nationalistion as a cause of the cycles of business. There are two major…
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement
These views appear to agree that there exist two relatively distinct routes to persuasion. In considering view of consumer in environment, it helps in gaining insight on advertisement. In the past three decades, concern has been on advertising effectiveness. Most of the studies have focused on consumer’s evaluation of issues, candidates, and how products are affected by media advertisements.…
the impact of culture differences on advertising
Advertisement also helps organizations to develop brands for their products towards customer loyalty and creates awareness of newly introduced products into the market of improvements on existing products. Other objectives of advertising are publicising a discrete product, developing a corporate image, and gaining access to a target market (Butterfield, 2012). Advertisement is however, a…