This is a Strategic Management subject. The assessment is Strategic Audit. The Assignnment brief, example and marking guide will

This is a Strategic Management subject. The assessment is Strategic Audit. The Assignnment brief, example and marking guide will Assignment example
Undergraduate
Assignment
Marketing
Pages 10 (2510 words)
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Strategic Audit: Thales Transportation Solutions [Student’s Name] [Course Title] [Instructor’s Name] [Date] Strategic Audit of Thales Transportation in China Executive Summary Strategic management helps in learning the surrounding environment of businesses, which in return help businesses to take critical decisions to neutralize the impact of any alteration in the internal or external environment…

Introduction

In addition the business level strategies and the entry strategy that Thales will be adopting in China is also explained. Thales’ Business Thales Group is a French business group engaged in defense, aerospace, transportation and security markets. A small portion of Thales’ investments also go into its electrical systems building unit. Thales Group is present in more than 50 countries of the world having workforce of around 70,000 employees. Thales’ business’ size can be gauged by the fact that the company makes billion of Euros in revenues and is considered 475th largest business group amongst Fortune500 and is the 11th largest defense contractor (Thales Group, 2011). Competitive Landscape of Railway Transportation Industry in France Major railway transport operators in France are: Thalys Lyria Eurostar Societe Nationale des Chemins de fer Francais Resear Ferre de France (State Owned) Environmental Scan of Railway Transportation Industry in China To carry out the scanning of an external environment in China’s railway transportation industry, Porter’s Five Forces Model will be used. This model assists in scanning the external environment for: Identifying rivalry within the industry. ...
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