MARKETING - FINAL CHAPTER PROBLEMS - Article Example

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MARKETING - FINAL CHAPTER PROBLEMS

In this case, Eric (2010) showcases constructs of relationship marketing as it identifies with health care customers and practitioners. With regards to the website refreshing after every ten minutes to keep track of appointments, it is a strategy that aims at developing long-term, cost-effective link for a mutual benefit between the organization and the customer. While focusing on the relationship marketing, organizations shift their focus from individual transactions such as convincing a customer to make use of the clinic services, “to a long-term loyalty – identifying the institution as a regular health care provider” (Eric, 2010). Customers require high-quality services and retaining a customer requires strategy. Delayed, canceled, or unplanned appointment visits are areas that have, for a long time, been haunting customers and health care institutions as the result of these variables is loss of customers or flawed customer service. However, the invention of a service that enables tracking, observation, and keeping of appointments adapts the contemporary notion of shifting from the individual transaction (patient visit, referral, and sale) to the establishment of a longer-term relationship. ...Show more

Summary

Promotional Strategies Name: Institution Affiliation: Date: Question 1: Chapter 7 A website page refreshing every ten minutes to help practitioners follow up with appointments is a strategy for the organization behind the website to maintain a certain level of relationship between service users and providers…
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