The iPhone Phenomenon

The iPhone Phenomenon Research Paper example
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Timothy Washington MKT Research Analysis August 11, 2013 Professor Tsahiridis iPhone 5 Phenomenon PRODUCT JUSTIFICATION The product selected for this report is “iPhone 5”. The series of iPhone is one of the most successful technology gadgets in the world.


This product continues to best itself. These are some factors that make this a remarkable product to not only invest in but endorse for the future. Corresponding Benefits Professionals Ability to keep in touch while on the move Document information while on the move with note taker and recorders Communicating by E-mail, instant messaging, and phone Students Style and individuality through the looks of the phone Complete many tasks without carrying several gadgets Keeps them connected to music, entertainment as well as organize your time with your own personal assistant. It’saniPod, phone, video; TV shows internet, and PDA Personal Better and faster connection to internet. Mobil Navigation Mobil Social connections; Facebook, Twitter, etc. Great multifunctional cameras; HD video and photo cameras. Marketing miX Product: The product has following features 4 inch large screen. High definition camera. iOS 6. Unintentional damage security. Hardware repair coverage. Weight is 112 gm only. LTE wireless technology, A6 chip. Price: Skimming pricing strategy. Premium pricing strategy. The pricing strategy of iPhone 5 by Apple Inc includes the flexibility to lower the prices if consumer response dictates such actions. Place: Apple places the iPhone 5 in worldwide stores by online stores, retails stores, direct sales and through third parties. ...
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