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The iPhone Phenomenon - Research Paper Example

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This product continues to best itself. These are some factors that make this a remarkable product to not only invest in but endorse for the future. Corresponding Benefits Professionals Ability to keep in touch while on the move Document information while on the move with note taker and recorders Communicating by E-mail, instant messaging, and phone Students Style and individuality through the looks of the phone Complete many tasks without carrying several gadgets Keeps them connected to music, entertainment as well as organize your time with your own personal assistant. It’saniPod, phone, video; TV shows internet, and PDA Personal Better and faster connection to internet. Mobil Navigation Mobil Social connections; Facebook, Twitter, etc. Great multifunctional cameras; HD video and photo cameras. Marketing miX Product: The product has following features 4 inch large screen. High definition camera. iOS 6. Unintentional damage security. Hardware repair coverage. Weight is 112 gm only. LTE wireless technology, A6 chip. Price: Skimming pricing strategy. Premium pricing strategy. The pricing strategy of iPhone 5 by Apple Inc includes the flexibility to lower the prices if consumer response dictates such actions. Place: Apple places the iPhone 5 in worldwide stores by online stores, retails stores, direct sales and through third parties. Apple has divided its global market for iPhone 5 in too many different divisions includes: South America, North America, Europe, Middle East, Africa and Japan. Apple has more than 350 stores in thirteen countries worldwide. Promotion: In promoting iPhone 5, Apple has focused on offering innovative features and services to gain the customer loyalty. Apple has marketed iPhone 5 with the emotional and rational appeal. It connected iPhone 5 in the advertisements with people life style, imagination, innovation, passion, liberation dreams and ambitions. Environmental scan: (PESTC) Political: Apple’s iPhone 5 is selling all over the world so it is facing several issues that are beyond the company control i.e. political uncertainties, war against terrorism and sanctions on different countries. Political instability is affecting badly on the sales of iPhone 5 in different parts of the world. Economical: The inflation in different economies has influenced the sales of iPhone 5.Last year the high unemployment rate in USA and Europe may have affected sales of Apple products. However at the same time the economy was boosted by the sale of the iPhone. It sold over 5 million since its launch. It was predicted in 2012 that the economy would be boosted by .05 in 4th quarter. (Rush, Dominic,; 2012) Social: European countries and some parts of Canada which are large markets of Apple products are actually facing some health concerns because of the excessive use of iPhone 5 by the users. It is reported that improper use of Apple products may lead to hearing power of users. Technological: The advancements and revolutions in technology are inventing day by day. It is the biggest challenge for Apple to maintain its competitive advantage of innovation. Every year there is the “next big thing,” (Android), that comes out and each year they look to not only the competitors but also themselves. Even Now there is talk of the newest iPhone (iPhone 5s) being announced in September. This one is not only technically advanced with the new operating system, but it is also going to be affordable phones available. (Stern, Joanna; ABC News, August 11) Competition: The main two ...Show more


Timothy Washington MKT Research Analysis August 11, 2013 Professor Tsahiridis iPhone 5 Phenomenon PRODUCT JUSTIFICATION The product selected for this report is “iPhone 5”. The series of iPhone is one of the most successful technology gadgets in the world…
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The iPhone Phenomenon
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