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Project (Samsung Group) 5
Pages 3 (753 words)
Project (Samsung Group) 5 Quantitative and Qualitative Research Method An appropriate and effective research method is required in order to outline fundamental principles of several positive research incidents. There are two types of research methods, such as quantitative and qualitative research method.
It helps to convince the readers through the analysis of large scale of numerical data (Maylor & Blackmon, 2005). Qualitative research method deals with in-depth feelings, motivation, attitude and behavior of people. Several assumptions and estimations associated with this research method can lead to several key social facts. Several researchers generally implement qualitative research method in marketing research based on the exploratory nature of the study. Samsung is one of the leading electronics organizations across the globe. The study will determine the impact of Samsung Group’s value chain strategy on the brand image of Samsung in global competitive market. Considering the topic and research objective of the study, it can be stated that qualitative research method will be effective for this study based on the exploratory nature of the research. The research work will deal with people’s several in-depth emotional elements. In addition, there is no need to consider large sample size in this research. Based on the above facts and justification, it is clearly identified that the researcher needs to implement qualitative research method in order to draw significant research outcome. ...
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