It helps to convince the readers through the analysis of large scale of numerical data (Maylor & Blackmon, 2005). Qualitative research method deals with in-depth feelings, motivation, attitude and behavior of people. Several assumptions and estimations associated with this research method can lead to several key social facts. Several researchers generally implement qualitative research method in marketing research based on the exploratory nature of the study. Samsung is one of the leading electronics organizations across the globe. The study will determine the impact of Samsung Group’s value chain strategy on the brand image of Samsung in global competitive market. Considering the topic and research objective of the study, it can be stated that qualitative research method will be effective for this study based on the exploratory nature of the research. The research work will deal with people’s several in-depth emotional elements. In addition, there is no need to consider large sample size in this research. Based on the above facts and justification, it is clearly identified that the researcher needs to implement qualitative research method in order to draw significant research outcome. ...Show more
Project (Samsung Group) 5 Quantitative and Qualitative Research Method An appropriate and effective research method is required in order to outline fundamental principles of several positive research incidents. There are two types of research methods, such as quantitative and qualitative research method…
Research Question & Methodology 5 Research Question 5 Basic Method of Research 5 D. Research Design & Measurement Technique 6 Interview Process 6 Measurement Scale 7 E. Sampling Methods 7 Identification of Sampling Method 7 Justification of the Choice of Sampling Method 7 Identification of Sample Size 8 Justification of the Choice of Sample Size 8 F.
The key findings of the study was that majority of the companies try to maintain a balance between the spending used for attracting a new customer and retaining an existing customer. Strategic differences are evident with Samsung and Apple’s approach to attract new customer.
It serves as the apt companion for most of the Samsung Galaxy tablets and smart phones that run on Android 4.3. The Galaxy Gear makes use of Android based operating system with a minimalistic interface as well as gesture based navigation. In order to pair it with any tablet or smart phone, the NFC tag within the charging cradle of Gear is stimulated to trigger the installation of Gear Manager Application, which coordinates the pairing of devices with this Gear over the Bluetooth.
Next, in the Windows Firewall console, I clicked on the option Turn Windows Firewall on or off located in the left pane. The Customize Settings console appeared. Here, I selected the radio buttons for turning on Windows Firewall for both
The government has put in place laws and regulation that control the growth of smoking among individual below the age of 21 years. The consumer spending on cigarettes amounted to 15.1 Billion; this is around 85 per cent of
This is a way of helping the company to develop strategies to help increase its customer loyalty. The objectives will be;
The research will embrace random sampling of probability type of sampling to increase the confidence level and minimize bias
7 pages (1750 words)Assignment
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