Got a tricky question? Receive an answer from students like you! Try us!

International marketing (Automobile Industry) - Essay Example

Only on StudentShare
Author : waylon63

Summary

Conclusively, it might be stated that, in spite of varied other range of vehicles, Evoque is the best vehicle presenting a symbol of status and performance. It comprises of all sorts of modern features and facilities to attract the attention of the customers as compared to others…

Extract of sample
International marketing (Automobile Industry)

This is mainly due to the presence of varied types of innovative features within both domestic and commercial range of vehicles (Belohlavek, 2008).
So, prior entering such a competitive market segment, any new organization need to analyze the requirements and demands of the customers. Only then, the new product line might position itself among other rivals of the market. Along with this, it might create a significant brand image and reputation in the market (Belohlavek, 2008).
Company profile
Jaguar land Rover is a popular British multinational organization operating successfully in automobile sector since 2008. It is entirely a subsidiary of Tata Group after acquiring it from Ford Motors. It is headquartered in Whitley, Coventry, of United Kingdom comprising of about 25000 employees in the year 2012. Due to the implementation of varied types of new and innovative features, the demand and craze of the product lines like land Rover, Marques and many others enhanced to a significant extent. As a result, it brand image and revenue of the organization also enhanced resulting in amplification of its net operating income by £2.402 billion by the year 2013. And its net income also increased by £1.215 billion by the year 2013, that proved extremely effective for the organization of Jaguar land Rover(Jaguar Land Rover Limited, 2013). ...
Download paper

Related Essays

Automotive Industry Transformed. A Global Perspective on Greening Marketing Practice.
The concerns were in general provided to the decreasing level of energy resources on earth and the increasing level of global warming due to the rapidly increasing number of automobiles used in the era. In order to minimise the impact of automobiles on the ecological balance of earth, the industry players introduced technologies which were built with the focus on fuel efficiency and minimum ‘greenhouse gas emissions’. Another motive to consider green technology in the development of fresh models was the need of competitive advantage in the fiercely competitive market. Experts have referred…
15 pages (3765 words)
International Marketing: Fashion Industry
The researcher states that the fashion industry is one of the most popular and essential industries in all over the world. There is no such place left where fashion industry has not established yet. Almost every country has its fashion industry to cater its people, as clothing is one of the most essential and needful elements for day-to-day living. Textile industry manufactures cloths to fulfill the basic needs of the people of their country but fashion industry is the driver which generally satisfies the demand of the fashion conscious people and fashion lovers. There is a certain group of…
8 pages (2008 words)
International Marketing
Examples of multinational companies are Wal-Mart Stores, Inc., Toyota Motor Corporation and Procter & Gamble Company (Doole & Lowe, 2008). International Marketing In international marketing, multinational companies may adopt either a global marketing approach or a multi-domestic marketing approach. The global marketing approach involves developing a standardized marketing plan, which is implemented with minimal modifications in both home and all international markets. An advantage of global marketing approach is the economies of scale to production and marketing activities. This standardized…
5 pages (1255 words)
development of a marketing plan in relation to a product, my choice of comany is Nissan the Automobile company
Basically, information presented on this report are useful in terms of enabling the company sell this product based on its target consumers’ specific needs and wants. Table of Contents Executive Summary …. 2 Table of Contents …. 3 1.0 Introduction …. 4 2.0 Main Purpose and Marketing Research Objectives …. 4 3.0 External Marketing Analysis ….… 4 3.1 Environmental Analysis ….….… 4 3.1.1 Political Factors ….…. 4 3.1.2 Economic Factors ….….…. 5 3.1.3 Social or Socio-demographic Factors ….…. 5 3.1.4 Technological Factors .….…. 6 3.2 Competition Analysis…
11 pages (2761 words)
International Marketing Strategy Report
According to IMF, the Russian economy is about 2 trillion doallrs in GDP. The country is one of the highly growing countries in the world. The country has a favourable political and socio-economic environment that is crucial for business. Toyota Motor Company is a multinational vehicle producer and a public company listed in the New York Stock Exchange and London Stock Exchange. The company has a global presence with operations in countries such as Japan, USA, Canada, Russia and European nations among many other regions. In the Russian market, the company commands a leading market share with…
10 pages (2510 words)
Global Marketing - Automotive Industry
. 2.3 Current target market. 2.4 Current strategy. 3.0 PESTLE analysis. 3.1 SWOT analysis. 3.2 Porter’s Five Forces analysis. 4.0 Entry strategies. 5.0 Marketing strategy. 5.1 Brand. 5.2 The 4Ps. 5.3 Pros and cons of going global. 5.4 Related demographics.
16 pages (4016 words)
Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market
This essay "Effectiveness of various mediums of advertisement in the automobile industry in North American consumer market" outlines different tools of advertisement that the BMW and Audi use and their effectiveness.Television has been used a medium of advertisement since its inception. This has been due to the fact that it can reach mass audience quickly. It also offers numerous advantages by offering very powerful impact of the message it carries to numerous audience. This convenience and flexibility is due to the widespread popularity and ease with which it reaches millions of viewers…
6 pages (1506 words)