Marketing Planning

Marketing Planning Essay example
Undergraduate
Essay
Marketing
Pages 20 (5020 words)
Download 0
Marketing Planning Introduction Hong Kong and Shanghai Banking Corporation (HSBC) is one of the biggest financial institutions in the world in terms of asset possession. It has a wide network of branches in the interior regions of different cities around the globe (Euromonitor, 2012)…

Introduction

HSBC has a network of 6,600 offices in all these regions. It is a public limited company headquartered in England (HSBC, 2013a). This bank was originally established with the aim of facilitating trade between two most important trade partners in the world during the mid 19th century; China and the countries in Europe. The Chinese economy had been progressing for all these 150 years, due to which, since the 19th century the bank has occupied a good position to reap real benefits from the rapid GDP growth of the Chinese economy. However, the financial break down that occurred in the last decade, increased regulatory activities and led to higher scrutiny of the financial transactions taking place all over the world. In 2012, the HSBC bank faced strong regulation by the international organizations. Public scrutiny can potentially cost the bank many billion dollars. This paper presents a marketing plan for the bank framed according to the SOSTAC structure. Organizational structure Organizational structure refers to the relationships that are established in any firm. It refers to the hierarchical structure within the organization. Hierarchy is created with the organization by way of the rules set down for the functionalities and responsibilities at different levels of the organization and also the way in which the relationships are maintained among the employees at different levels. ...
Download paper
Not exactly what you need?

Related papers

Marketing planning for Starbucks
People enjoy coffee while reading books, listening music or just gossip with friends and family. Specifically matching the regional culture and taste, the company strategically placed their products. It was one amongst the Fortune 100 top companies in the year 2005 to work for . …
Marketing planning for Starbucks
The paper provides an insight into the marketing planning approach taken by Starbucks and analyses the possible strategies that could have provided the company with a more effective model of customer retention and market share expansion plan. The first part of the paper provides an assessment of the marketing audit techniques followed by an assessment of the main barriers to marketing planning,…
Marketing Planning
An optimum pricing strategy would also be the best option for the company considering the fact that the disposable income levels of consumers have dipped in the recent years owning to recessionary activities and hence this strategy can go about in improving the market share of the company through the new product. Distribution strategy implies the supply chain strategy that would be followed by the…
Marketing Planning
It also contains a brief marketing plan for a new product concept for Mc Donald’s. Also, a brief discussion regarding the ethical issues affecting the conception and implementation of marketing planning has been included in the concluding part. Appendix 1 Mc Donald’s is one of the leading retailers in food service and serves around 64million customers globally in 119 countries. Mc Donald’s…
Marketing planning
It was in the year 1924 that Tesco Stores Limited ultimately turned out to be a private limited based organisation (Tesco, 2012). Tesco generally executes its broad business functions and offers numerous high quality brands or products to its worldwide customers in order to attain lifetime loyalty from the customers by competing upon the price, range, innovation and quality of the products.…
Marketing Planning
At this point, it is essential to note that customer satisfaction and sustained marketing of a product could still alter the life of a product in the market by extending its relevance. When marketing planning is considered in terms of the product life cycle aspect, there are two things that come into play and these are theories as well as practices regarding the marketing phenomenon and the…
Marketing planning
In the recent past, the notion of marketing planning has changed from various perspectives (Hatton 12). Companies nowadays put in strong efforts to identify the problems of market and formulate a strategy only on that basis. In the similar way, the technique of promotion has undergone drastic changes. There have been evident changes in the strategies of selling as well. Considering the scenario of…