MKT Unit 4 Individual Project - Research Paper Example

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MKT Unit 4 Individual Project

The study will deal with the introduction of a new online product known as “Common” which works as internet currency platform and enables smooth financial transactions between buyers and sellers. The author of the study has highlighted various innovative methods of marketing concepts for Common and make it one of the most saleable and profitable products all over the world. The main objective of the study would be to highlight the various dimensions of Common and its related marketing concepts. A unique marketing plan would be created for Common that would enable to attract potential customers for a particular segment which believe in online purchasing and selling. One of the prime objectives of the study would be to highlight the product characteristics and features that would enable the reader to understand the innovative concept of digitalized transaction and its benefits. Finally, the study would conclude with the various marketing strategies that would enable the successful marketing of Common internet currency platform. ...Show more

Summary

Marketing Analysis Name of the Student University Table of Contents Introduction 3 Objectives & Mission Statement 3 Target Market 4 Competition 5 Product/Service Features 5 Core Strategy 6 Marketing Mix 8 Communication Mix 9 Pricing Strategy 11 Distribution Channel Strategy 11 Customer Relationship Management 12 Conclusion 12 References 14 Introduction Internet currency platform is an online transaction payment system which facilitates purchasing and selling of online currencies in digitalized formats (Nicholas & Kelly, 2000).The sole purpose of these kinds of websites would be to enable fast exchange and transfer of money worldwide…
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