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explain the relevance of marketing concept to the 21st century business of Boots - Essay Example

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Explain the relevance of marketing concept to the 21st century business of Boots Table of Contents Introduction 3 Marketing Concept 3 Business Background 6 Relevance of Marketing Concept 7 Marketing Mix Strategy: 4Ps Framework 7 Ansoff Marketing or Product Mix 9 Conclusion 11 References 12 Introduction Marketing is an important management process that communicates the products’ or services’ value to the end-customers in order to sell the products or services…

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explain the relevance of marketing concept to the 21st century business of Boots

Marketing develops an important link between the material requirements of a society and economic models of response. Marketing generally satisfies the wants and needs through significant long term relationship and exchange process. Leading organizations are implementing several effective marketing tools in order to increase their core competencies and market share (Masterson and Pickton, 2010, p.499). The organization achieves financial success based on their core marketing ability. Effective marketing strategy creates demand for the product. Marketing concept is the key ingredient of marketing. The essay will explain the significance of marketing concept to the boots’ business in this 21st century. Marketing Concept It is important for the organizations to understand the facts and significance of marketing concepts before implementing any marketing strategy. Effective understanding of marketing concept helps the organizations to develop effective marketing strategy based on the current market demand and customer preferences. ...
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