Marketing Communications - Essay Example

Only on StudentShare

Extract of sample
Marketing Communications

Marketing communication can be described as a tool which is utilised for the promotion and branding of a firm as well as its offerings (Govoni, 2004). The impact of organisation on the overall marketing process and marketing communication identifies the factors affecting those processes. Marketing communication can also be described as an assimilation of various ideas, designs, and campaigns in order to percolate a particular message to the target audiences. According to the traditional marketing communication, there are five major tools used in communication (Kotler, 2004). These are advertising, personal selling, sales promotions, direct marketing and public relations. Media can be described as the medium through which these communication tools reach the target audience. For a long time, a predictable and formulated mix has been used, for example, different communication and media mix is used for business-to-consumers and business-to-business audience (Williams and Cutis 2012). Technology and social media have complicated the traditional marketing mix and organisations have now started to explore. ...Show more

Summary

Marketing Communications Introduction All organisations, small and large, government, commercial, charities, broking, educational and other private firms require some kind of communication with specific stakeholders, if not all. The objective might be sources of services and materials in order to do business or undergo collaborations with private and third parties in order to distribute their services and goods…
Author : jboyle
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing Communications"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing communications
In addition, organizations can reach their potential customers through several channels. Marketing communication is one of many tools via which an organization can market its products, ands this may be in the form of advertising, direct marketing, trade shows, seminars, websites, public relations, and sales promotions among others.
8 pages (2000 words) Essay
Do social networks encourage sport participation?
Various internet sites have emerged like MySpace and Facebook. They are designed to create a profile containing personal information that others can view. These networks facilitated individuals to create social networks with thousands of people. A while back, these websites posed little known threat to personal privacy, but users comfort level changed.
40 pages (10000 words) Dissertation
Marketing Communications: Written Assignement
It is also targeted towards the audience who are busy in their lives that they do not get any time to socialize or interact with people. The ad is targeted toward the audience who are living a very fast and busy life that they do not get time for anything else.
4 pages (1000 words) Essay
Marketing Paper
Moreover, the club also has an online store for providing services to members of the club across America in a more efficient manner. AGW Club also facilitates in promoting products manufactured in America and in marketing those products to its members. Moreover, AGW Club acts as a medium for manufactures and the products are offered to the members of the club in accordance with their requirements and preferences.
7 pages (1750 words) Essay
Marketing Communications
Marketing communication, in simpler words, is the delivering of message in a consistent way to effectively communicate with the target market. With marketing communication at work, organizations tend to accomplish two most predominant objectives. First, creating and sustaining demand for the products offered by the organization.
8 pages (2000 words) Essay
Marketing communications tools
Correspondingly, it can be viewed that the world is gradually moving towards the digital age. These technological transformations have resulted advertising agencies to face with numerous challenges. These challenges often generate inefficiency in client’s-agency relationship.
10 pages (2500 words) Essay
Report
It is advisable that the firm switch most of its production activities to low cost input factor. In that respect, it would be advisable to shift production operations to Latin America. This would
1 pages (250 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT