StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Coursework example - Kellogg's Nutri-Grain

Only on StudentShare
High school
Coursework
Marketing
Pages 10 (2510 words)
Kellogg’s Nutri-Grain Executive Summary This report is based on developing a marketing plan for Nutri-Grain product of Kellogg Company. It is observed that Nutri-Grain product is targeted for the niche market of children and young adults. Moreover, it offers high food value in terms of calcium and energy bosting components…

Extract of sample

To maintain the cash flow target, the company should maintain their minimum monthly closing balance. To maintain the brand position in the market, the company can increase their profitability by minimum 3% or the company may increase their shareholders returns by 15%. Moreover, increased use of social media and online platform can be extremely beneficial for the company to increase preference of the distinct offerings of Nutri-Grain. Table of Contents Executive Summary 2 2 Marketing Environment 6 PESTEL Analysis 9 Market Analysis and Current Market Situation of Kellogg’s 11 SWOT Analysis of Kellogg’s Nutri-Grain 11 Marketing Objectives 13 Marketing Strategy 15 The Actual Marketing Programs 18 Market Control Mechanism 18 References 19 Research and Planning Will Keith Kellogg and Dr. John Harvey Kellogg were the co-inventor of Kellogg Company. Over a period of more than 100 years of successful existence amid the global consumer market has been accomplished by Kellogg Company with its continuous focus on rendering an assortment of products that fulfil different health oriented needs of consumers. The company offers a variety of convenience foods such as cereals, cereal bars, cookies, crackers, fruit-flavoured snacks, toaster pastries, frozen waffles along with vegetarian foods. The organisation was established in the year 1906. ...
Download paper
Not exactly what you need?

Related papers

The Kellogg’s View on Marketing
This article consists of the executive summary, introduction, three sections, conclusions and bibliography. The first section considered the purpose and the methods of research. The second section of this paper provides a brief analysis of the stages of the study. In steps reveals concepts such as «The Stage of Discovery or taking a new path», « The Stage of Selection; the best idea», «The…
8 pages (2008 words)
Market Research: Case Study on Kellogg's
This focus has rapidly shifted in the current global market environment. This is because of the ever-growing sensitivity of consumers who demand satisfaction of their needs and wants by the brands in the market. Thus, the focus is now on capabilities, which are able to deliver very superior value to customers in a consistent manner and should be able to sustain such an operation in the future to…
8 pages (2008 words)
Kellogg's Marketing Essay
The sales strategy is directly based on forecasting and predicting the future demand and supply for a particular product. Extensive research encompassing both primary and secondary research is used to forecast the demand for a particular product. The forecast is used to derive the sales strategy. This type of sales strategy helps in generating a realistic demand for the product and also enables…
4 pages (1004 words)
Food Retailing Research Paper
Cereal forms an important part of the food industry. Kellogg contains cereal like fiber and whole grain. Cereals are the world’s most important sources of food industry. US is the largest production of cereals, the average production per 1000 metric tons in the US is 334,554 in the year 2001. The output of cereal globally is expected to be 2219 million tons in the year 2009, 2008 experienced a…
4 pages (1004 words)
Superior Grain Inc.
Based on the analysis of the historical data and projected data for the upcoming year, it would be a mistake for Superior Grain to rely on the volume of shipments allotted from the Polish contract to cover the costs of building the third wharf with the expectation of 20% profit. It is apparent from the statistics that the addition of the third wharf would decrease the demurrage charge; however,…
8 pages (2008 words)
International Marketing
One of the main objectives of the company is to promote healthy food for the betterment of the society and community. Kellogg’s cereal is manufactured in more than 20 countries in the world and is marketed in more than 180 countries of the world (Kellogg’s, 2013j). The company is headquartered at Michigan and the largest factory is situated in Trafford Park. Kellogg’s was formed by W.K.…
12 pages (3012 words)
Marketing Plan on coco pops kellogs in Australia
The author of the study has not only developed a marketing plan to cater to the needs and requirements of the customers but also will help the company to maintain its profitability. Finally, the study will conclude with the evaluation of its existing marketing plan. The author of the study has focused on developing a marketing plan for Kellogg’s which not only focuses on providing healthy food…