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Kellogg's Nutri-Grain - Coursework Example

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Kellogg's Nutri-Grain

To maintain the cash flow target, the company should maintain their minimum monthly closing balance. To maintain the brand position in the market, the company can increase their profitability by minimum 3% or the company may increase their shareholders returns by 15%. Moreover, increased use of social media and online platform can be extremely beneficial for the company to increase preference of the distinct offerings of Nutri-Grain. Table of Contents Executive Summary 2 2 Marketing Environment 6 PESTEL Analysis 9 Market Analysis and Current Market Situation of Kellogg’s 11 SWOT Analysis of Kellogg’s Nutri-Grain 11 Marketing Objectives 13 Marketing Strategy 15 The Actual Marketing Programs 18 Market Control Mechanism 18 References 19 Research and Planning Will Keith Kellogg and Dr. John Harvey Kellogg were the co-inventor of Kellogg Company. Over a period of more than 100 years of successful existence amid the global consumer market has been accomplished by Kellogg Company with its continuous focus on rendering an assortment of products that fulfil different health oriented needs of consumers. The company offers a variety of convenience foods such as cereals, cereal bars, cookies, crackers, fruit-flavoured snacks, toaster pastries, frozen waffles along with vegetarian foods. The organisation was established in the year 1906. The current market situation of Kellogg’s has witnessed a considerable extent of upsurge in terms of the company’s market share and profitability as compared to other convenience food companies. Within the current market environment, the leading brands of Kellogg’s include Cornflakes, Special K, Rice Krispies and Nuri-Grain. The main purpose of Kellogg’s Company is “to nourishing the families so that they can flourish and drive” (The Times, 100, 2013). The prime market customers of these leading brands under Kellogg’s include health conscious people, regular office-goers, young and growing male as well as female section of the society. Among these leading offerings, Nutri-Grain is a one type of breakfast cereal along with breakfast bar offering of Kellogg Company. The breakfast cereal product of Nutri-Grain is made up of wheat, corn along with oats. The consumers in the regions such as Australia, the United States, the United Kingdom, South Africa and Canada among others are quite fond of the Nutri-Grain offerings. There is a variety of offerings beneath Kellogg’s Nutri-Grain product such as Kellogg’s Nutri Grain Fruit Crunch, Kellogg’s Cereal Bars, Kellogg’s Nutri Grain Cereal Bars, Kellogg’s Fruit-Fusion with Antioxidants, Kellogg’s Nutri-Grain Soft Bakes among others. Now-a-days, with an increased level of health consciousness amid most of the families on a global basis, they have increasingly becoming fond of starting their day started with Kellogg’s products. In this regard, Nutri- Grain has several nutritional components that carry healthy benefits to a human body (Kellogg NA Co, 2013). With these considerations, the main objective of the study is to prepare a marketing plan for Kellogg’s Nutri-Grain based on the findings associated with the current market scenario of Kellogg’s. This study also describes a succinct SWOT analysis of Kellogg’s Nutri-Grain product. With respect to the SWOT analysis, a precise set of marketing objectives is enumerated to ascertain that Kellogg’s Nutri-Grain attains greater profitability in the future. Marketing ...Show more


Kellogg’s Nutri-Grain Executive Summary This report is based on developing a marketing plan for Nutri-Grain product of Kellogg Company. It is observed that Nutri-Grain product is targeted for the niche market of children and young adults. Moreover, it offers high food value in terms of calcium and energy bosting components…
Author : eleonorestreich
Kelloggs Nutri-Grain
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