StudentShare solutions
Triangle menu

Social Networks in the Middle East, Gulf and Saudi Arabia - Literature review Example

Nobody downloaded yet

Extract of sample
Social Networks in the Middle East, Gulf and Saudi Arabia

The regions digital market has increased tremendously in 2011, with a 240% rise of twitter users in Saudi Arabia in 2011 (Ramzy, n.d) Social Media Sites Number of Users (in millions)     Facebook 58 Twitter 6.5 LinkedIn 5.8 (GO-Gulf 2013) Facebook is the leading social network platform in the region where United Arab Emirates (UAE) has the highest penetration with the service reaching to about 40% of the population. In terms of penetration, LinkedIn has overtaken Twitter especially in the UAE where the business-oriented network LinkedIn reaches 12% of the population compared to 3% for twitter (Richards, 2012) In the Middle East, that 65% of the social media users are male whereas only 35% are female (GO-Gulf, 2013). This is one of the major differences in social media usage between the MENA countries and other parts of the world where statistics show that women are more likely to use social networks than men. Female users in the world stand at around 71% compared to 62% male users. The low number of females in the Middle East is attributed to the religious and cultural restrictions imposed upon women. Women are confined to networking with the family only (Walid andMounira, S, 2013). The greatest percentage of social network users is between the age of 18 and 34 which make up 68% of the social network users whereas the most popular topic for discussion in social networks is music and movies, which take about 67% of conversations in the social networks. On the other hand, religion is the least favourable topic for discussion in the social networks (GO-Gulf, 2013). In the recent past, Iraq, Egypt and Algeria have experienced the biggest facebook usage surge with increases between 48 and 61%., due to the facebook blackout that was imposed by the fallen regime in Libya, facebook usage has dropped in Libya but it is expected to rise after it was revived (Messieh, 2011). The rise in facebook usage in these countries is attributed to the role of facebook and social media in general in the Arab Spring that saw the fall of major autocratic regimes (Dennis, Martin and Wood, 2013). For instance, News Group, a Dubai based company released a report for which they had monitored social network activities of over ten million accounts a day prior to the events at Tahrir square. They concluded that there were indications of unrest in Egypt and elsewhere in the Arab world before it got into News headlines (Himelfarb, 2011) The Most Popular Topics for Social Media Users in the Middle East Topics %age     Music & Movies 67% Community Issues 46% Sports 43% Politics 34% Religion 14% (GO-Gulf 2013) Egypt has the largest market for social networks in the region even though the penetration is quite low at around 13%. Statistics show that 1 in every four Arabs in facebook are Egyptians while 80% of the Market share in the gulf region is in the United Arab Emirates (EAU) and Saudi Arabia ( Richards, 2012). The country with the largest social media penetration is the UAE with 47.83% of the population on the social media (Messieh, 2011) The number of social network users is increasing in the region for instance; Egypt alone had more than 1.6 million people who joined facebook between January and September 2012. Saudi Arabia and Syria have also seen close to one million new members join the service whereas it is only Turkey and Djibouti that registered a fall in number of members in facebook in 2012. Twitter has also seen a tremendous growth in the region ...Show more


Close to 4% of the world’s internet users are from the Middle East where 40% of the population in the region have internet access and 80% of the internet users visit social network sites (GO-Gulf, 2013). This is comparable with other parts of the world where every 4 out of five-internet users use social networks…
Author : leone44
Social Networks in the Middle East, Gulf and Saudi Arabia essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the literature review on your topic
"Social Networks in the Middle East, Gulf and Saudi Arabia"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

An Analysis of a Successful Fast Food Restaurants Business Strategy: AlBaik
The report would talk about the strategies adopted by AlBaik and a literature review on the chain of restaurants. The report aims to find out the reason for not going global despite of the huge success in Saudi Arabia and in some cities of Saudi Arabia. Thus the aim of the research is to focus on analysing their business strategy and researching the reasons as to why they are not international.
20 pages (5000 words) Literature review
Implementing E-Healthcare in Saudi Arabia: Opportunities and Challenges
According to the study amid the various challenges that are faced with respect to the inclusion of e-health in the KSA, it is crucial to note that, with enhanced perspective and effortless measures, the results are very robust. The government of the KSA has the capacity to uphold and support the project; it only requires availing a taskforce to look into the carrying out of the whole process and its effectual implementation.
11 pages (2750 words) Literature review
Civil society and religious figures in Saudi Arabia
“The main reason for weaknesses found within these organizations is the governing structure found in their hosting countries. There, the state is dominant, and the society depends on the state for its needs” (Al Alekri, et al., 2008, p. 7). The same observation is essentially expressed in the EU-GCC Civil Society Conference held in October 2008 in the Hague.
31 pages (7750 words) Literature review
US foreign trade policy in the middle east: a comparative analysis between Egypt, Jorden and Saudi Arabia
By the 1970s an arms race in terms of arms for oil was evident in the Middle East with the US arms’ sales to Saudi Arabia and Iran contributing to their dominance in the region.The Middle East thus became a forum for proxy wars between the worlds rivaling superpowers.
32 pages (8000 words) Literature review
Teaching English in elementary schools in Saudi Arabia
For the purpose of this study, however, this paper has confined the review of the corpus of literature to those relating or relevant to a proposal to introduce English in elementary education in Saudi Arabia and in the curriculum development in studying ESL among young learners.
4 pages (1000 words) Literature review
28 pages (7000 words) Literature review
Women and Gender: Saudi Arabia Introduction The subject of woman and gender in society has always been of interest to scholars but it attained prominence in the twentieth century when women in western countries organized protests and initiated debates in order to obtain equal rights with men.
6 pages (1500 words) Literature review
Saudi Arabia and US Relations: A Mediating Role of Oil
The companies that are operating around the world are considered major consumers of oil products on an international level. The countries are identified as facilitators for multinational corporations and therefore, the latter mentioned entities have significant and notable level of influence on international relations and politics
7 pages (1750 words) Literature review
Civil society and religious figures in Saudi Arabia - literature review2
For others, civil society is comprised of voluntary grassroots associations conceived as the government of the people, pursuant to Tocqueville’s theory (Bin, 2014; Encarnacion, 2000). Still others, pursuant to Gramsci’s concept, include state participation as part of civil society, where consent rather than coercion was the means employed (Miles, 2013; Patnaik, 2012).
5 pages (1250 words) Literature review
in a global context and this therefore explains the necessity to have a nation take strategic decisions regarding the sensitive sector (Prince, 2006, p. 414-416). In this understanding, this section reviews literature on the factors that influence strategic decision making
8 pages (2000 words) Literature review
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Literature review on topic Social Networks in the Middle East, Gulf and Saudi Arabia for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us