Social Networks in the Middle East, Gulf and Saudi Arabia

Social Networks in the Middle East, Gulf and Saudi Arabia Literature review example
Masters
Literature review
Marketing
Pages 6 (1506 words)
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Close to 4% of the world’s internet users are from the Middle East where 40% of the population in the region have internet access and 80% of the internet users visit social network sites (GO-Gulf, 2013). This is comparable with other parts of the world where every 4 out of five-internet users use social networks…

Introduction

The regions digital market has increased tremendously in 2011, with a 240% rise of twitter users in Saudi Arabia in 2011 (Ramzy, n.d) Social Media Sites Number of Users (in millions)     Facebook 58 Twitter 6.5 LinkedIn 5.8 (GO-Gulf 2013) Facebook is the leading social network platform in the region where United Arab Emirates (UAE) has the highest penetration with the service reaching to about 40% of the population. In terms of penetration, LinkedIn has overtaken Twitter especially in the UAE where the business-oriented network LinkedIn reaches 12% of the population compared to 3% for twitter (Richards, 2012) In the Middle East, that 65% of the social media users are male whereas only 35% are female (GO-Gulf, 2013). This is one of the major differences in social media usage between the MENA countries and other parts of the world where statistics show that women are more likely to use social networks than men. Female users in the world stand at around 71% compared to 62% male users. The low number of females in the Middle East is attributed to the religious and cultural restrictions imposed upon women. Women are confined to networking with the family only (Walid andMounira, S, 2013). ...
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