StudentShare solutions
Triangle menu

Channel Design plan - Term Paper Example

Extract of sample
Channel Design plan

A good channel distribution plan identifies the market segment that the products target, the preferences of the target customers, various market conditions and describes the appropriate structures that ought to be put in place so as to ensure efficient distribution of goods and services (John, 2002). Channel design planning enables products to grow from obscurity to become internationally recognized brands. This has made channel design planning one of the most demanded strategies in marketing in the contemporary world. The main essence of marketing channels is about making products and services available to consumers conveniently when, where and how they need them. A distribution channel entails a lot of strategies, most of which the consumer is not aware about because the consumer is only interested in getting the final product (Louis and David, 2000). The channels consist of very complex and dynamic systems which include distribution centers, technologies and strategies that are all aimed at ensuring the customers can access the products and service more conveniently. This plan will focus on creating a channel design for my new business dealing in interior design. This is a new business that I have set up by establishing an interior design company. In this company I intend to create decor products for homes and sell the same on the website of my company. I also intend to offer a wide range of services relating to interior design. There is already an existing market for interior design with few companies already existing I the industry. The problem however is that the distribution channel is not well designed. Having my own channel design plan will make my business stand out and benefit more from because it will be much easier for me to get my services and other products to the target customers. I decided to take my company to the internet because this is turning to be one of the easiest ways to get products to consumers. More and more consumers are becoming aware of buying goods from the internet making e-commerce one of the most popular business transactions. By selling my products on the internet I will be reaching out to consumers directly without the need of going through traditional middle men in the supply chain. This will make my products cheaper and attractive to my target consumers. A detailed analysis of the design plan is as shown below. The Market to be targeted by the new business Interior design is an emerging field that is gaining ground with a few established companies already offering their services to consumers. My new business hopes to grow quickly and become one of the leading businesses in the industry. In order to achieve this, it is important to identify my target consumers so as to be aware of the market segment that the business will be focusing on. The main consumers in the interior design industry include the real estate investors, home owners, event planners among others. There is a huge demand for decor materials, interior design advice among other services. Given this huge market the industry has, my business will only focus on events planners as the primary market segment. These events planner include planners of wedding receptions, birthday parties and other gatherings that need decor products. Since most of my products will be sold on the internet, a huge chunk of this segment will ...Show more

Summary

Channel Design Process Instructor Institution Date Channel Design Process Designing a channel plan is a very important part of planning for the marketing of a new product or service. The channel details the distribution of the new service and products from the manufactures right to the end users or consumers (Louis and David, 2000)…
Author : krisnico
Channel Design plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the term paper on your topic
"Channel Design plan"
with a personal 20% discount.
Grab the best paper

Related Essays

Channel Strategy: Tesla Motors
Tesla Motors, based in California, uses only direct channel distribution to market its products to its consumers, who are limited to a selected group of firms and individuals due to the nature and cost of these products.
10 pages (2500 words) Term Paper
Communication Channel Business Term Paper
To get the most of my teams’ creative and strategic output, the ideal channel for this is lateral or horizontal communication. The team should also utilize the all-channel network to facilitate active communication within the members of the team to provide an avenue where creativity can thrive without the barrier of formalities.
3 pages (750 words) Term Paper
Marketing Plan - Product launch strategy
The company is providing the target customers with different latest and new telecommunication products and equipments. There has been continuous innovation and changes in the industry and in order to stay competitive in the industry. It is essential for the organisations in the industry to keep on coming up with new and innovative products and solutions (Budde, Baker, Bibolini, Evans, Hulme-Jones, Kwon, Lancaster, Lange, Tine, McNamara, and Wansink, 2011).
9 pages (2250 words) Term Paper
Motivational Design Plan
Employees are the source of success of any business venture and therefore how they are treated is a matter of importance. They also have different needs and therefore it is vital for the HR manger to find out what motivates every individual employees of their organization.
3 pages (750 words) Term Paper
Course Project Benefit Plan Analysis
..3 Characteristics of a sound benefit plan…………………………………………………….4 Part 2: Statement of the issue………………………………………………………………4 Part 3: Literature Review…………………………………………………………………5 Part 4: Issue analysis………………………………………………………………………..6 Part 5: Issue solutions……………………………………………………………………..6 Part 6: Solution and its implementation……………………………………………………7 Benefit plan analysis - Metropolitan Chicago Health Council (MCHC) Part one:
7 pages (1750 words) Term Paper
Review of Ashton Coal Water Management Plan
Department of Energy, 2013). It has been apparently observed that the plans relating to water management are mainly developed in an effective manner with the consultation of the stakeholders ensuring sustainable advancement and supervision of water resource.
20 pages (5000 words) Term Paper
Channels & intermediaries for marketing plan and promotion strategy
In recent years, however, the attitudes towards marketing channels have changed, and many businesses have taken keen interests in this area. Developments that have resulted in the change, in attitude
4 pages (1000 words) Term Paper
Business plan - It Shoes Business Plan
The vending machine installed by IT Shoes will sell ballerina at €7 which is cheaper in comparison to branded shoes offered by companies like Adidas, Nike and Puma to people of France.
12 pages (3000 words) Term Paper
103 marketing plan
The experiment used cameras, TV appliances, portable CD players, and video consoles. Out of this, the company, in 2001 managed to launch the iPod portable digital audio player
12 pages (3000 words) Term Paper
Marketing and Financial Plan
The method will assure that there is a ready market for their product. Secondly, Enhance should have a connection with other companies. By this, we will be able to source customers from other company. The will increase Enhance number of consumer they reach.
5 pages (1250 words) Term Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation