Toyota. Background and Company History

Toyota. Background and Company History Essay example
Masters
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Marketing
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Toyota is amongst the largest car makers in the World and has her headquarters in Aichi, Japan with several international branches and dealership in various continents. They sold almost 7.47 vehicles globally in 2004. …

Introduction

It enjoys a market share of about 45% in Japan alone. Cho was the executive officer who catapulted Toyota into its current state due to his hard work and determination. Cho derived management experience and skills from Taichi Ohno who was the founder of legendary Toyota Production System. Toyota is known to be producing numerous models of cars that ranging from Corolla, Lexus to the Scion xB (Bremner & Dawson, 2003). Toyota enjoys huge revenues and profits from various parts of the world. The company has thousands of employees across the world. The company’s success is attributed to the fact that they build on every challenge and maximize on every opportunity that comes across. Toyota has relaxed her flexes by being able to adapt to any positive change without being too rigid (Bremner & Dawson, 2003). The company has had booming sales across the globe especially in areas where they have bigger market shares. Toyota’s share in the U.S market is 11.2% where they made sales of 1.94million and 756, 000 sales in Europe where they have market share of 4.4%. Toyota’s model leaders in North America are Lexus while in Europe the leading models are Yaris and new Avensis. In Southwest Asia, Toyota made sales of 268, 000 where their durable Qualis suv was a big hit in India. ...
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