StudentShare solutions
Triangle menu

Design internship report - Essay Example

Nobody downloaded yet

Extract of sample
Design internship report

The unique selling proposition of the firm primarily relates with its brand identities and package design. The company is specialized in package design and creating corporate identities for house brands or food brands. The company has successfully served a number of Canada’s leading brands such as shopper’s drug mart, Tim Horton, Kraft etc. The firm has engaged itself in activities of designing and redesigning for those brands, thus clearly building up the brand images for those clients. As Pigeon’s primary role is package designing, the company was able to gain a profound understanding of corporate identity and consumers as well as become an expert in identity creation and management. Pigeon takes an integrated and comprehensive approach on identity creation and has been known to satisfy its clients by helping them to build clear and strategic brand images. As of the present, Pigeon Branding + Design is operating two offices under the management of the firm’s president, John Nishida. While one office is located in Oakville the other is based in Quebec. Each office has about 50 employees and since it deals with several big companies, it is divided into different departments such as design team, production team, client service team and financial team. Possessing different departments and a clear division of labor makes the company more functional so that people can concentrate in their own area and work more efficiently towards achieving their specific goals. Responsibilities During my four-week internship at Pigeon*, I worked with the shoppers and Tim Horton design team and have been assigned with a variety of tasks. My primarily responsibilities included assisting graphic designers and helping them with design explorations as well as concept development processes. My main tasks were concerned with design and images research, concept developments and exploration, and also designing mock-ups. Research I have been assigned two types of research tasks, the first being stock image research and, the second, comparative research. Stock images researches are highly time consuming and very crucial in the process of developing concepts as well as exploring package designs. Most projects that Pigeon* branding+ design have are package design projects for foods and house goods. Possessing the right image is very important so that when the image is confirmed, photographers can shoot the photos with the actual product based on the stock images used in the design concepts. So during the task, when a designer asked me to find the images of garnish for crackers or peanut for peanut butter, I searched on stock photo sites and collected the best images I could find, and make a PDF file out of it. This proved to be helpful for the designers, as they could look at all the images in one page and choose the best image from the available options. The second task, involving the comparative research, was related with finding out what other companies have done for their brand image. This process also included collecting elements that can give more ideas on the project and keeping them in a specific folder in the Pigeon server, which is accessible to the respective personnel. For this research, I had to find the container structure design that already existed in as well as one which could be used as a container for dipping sauce. It was fun while researching it, because I needed to approach it differently ...Show more


Pigeon Branding + Design About Pigeon Branding + Design Pigeon* Branding +design is a branding and package design agency based in Quebec and Oakville, Ontario. Pigeon*Branding design was basically founded in Montreal in 1977, with its original name as “Tomas Pigeon Design Group,” by Tomas Pigeon…
Author : jayce56
Design internship report essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Design internship report"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Internship Report - Agency operator
Executive Summary Auto Rental services all across the world is a very lucrative business opportunity as it always caters to the basic needs of conveyance for a human being. The scenario and margin for doing this business in different countries across various locations is highly different in different cases as there are various kinds of diversified macro and micro economic factors as well as socio political factors that comes into play.
6 pages (1500 words) Essay
INTOSANA GmbH internship report
During this year’s internship program, I was assigned to help in developing the marketing strategy of the company especially through online marketing promotion. In addition, I was tasked to perform a market analysis on a specific target group which turned out to be a vital source of information for the company.
13 pages (3250 words) Essay
Internship report
It pursues these goals by undertaking a variety of activities including, among others, advocacy, litigation, research, fact finding and trial observation missions. The priorities of the FIDH are determined, every 3 years, at the Congress; an event convening around 400 representatives of all member organizations and partners of the FIDH.
17 pages (4250 words) Essay
Internship report
This paper will present a report on my internship in VITAS which is a clinical hospice center. It shall focus on how I managed to apply the four basic functions of management, which include: planning,
15 pages (3750 words) Essay
Internship Report
Prior to the commencement of my internship with the dining club, I had a number of expectations that I though would be beneficial and important in my skills development and my competency acquisition. They include the
7 pages (1750 words) Essay
Internship report
The aim of the sessions was to improve on my networking skills which I had learnt in class. It was a practical setting where classwork was tested. Creation of effective external communication was the essence of my work. This was to enable the company attract more
6 pages (1500 words) Essay
Internship report
During the internship, the intern was able to interact with the department manager and other employees working at the department. The intern was able to participate in the department’s programs and even conduct some of them.
40 pages (10000 words) Essay
Internship Report
This is the first report about the internship for the activities undertaken within the first week and this essay gives the internship needed to complete the project, the activities that have been completed so far and the training which the author has received from the internship.
2 pages (500 words) Essay
Their quality of work is just perfectly captured in the mission statement, “We build highly satisfied building”. Of particular interest is their
3 pages (750 words) Essay
Internship Journeys
At the time of internship, I was mainly involved in my project work to complete the given tasks successfully within a stipulated time. During one of my internship journeys,
8 pages (2000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment