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Design internship report - Essay Example
Author : jayce56
Pages 6 (1506 words)
Pigeon Branding + Design About Pigeon Branding + Design Pigeon* Branding +design is a branding and package design agency based in Quebec and Oakville, Ontario. Pigeon*Branding design was basically founded in Montreal in 1977, with its original name as “Tomas Pigeon Design Group,” by Tomas Pigeon…
The unique selling proposition of the firm primarily relates with its brand identities and package design. The company is specialized in package design and creating corporate identities for house brands or food brands. The company has successfully served a number of Canada’s leading brands such as shopper’s drug mart, Tim Horton, Kraft etc. The firm has engaged itself in activities of designing and redesigning for those brands, thus clearly building up the brand images for those clients. As Pigeon’s primary role is package designing, the company was able to gain a profound understanding of corporate identity and consumers as well as become an expert in identity creation and management. Pigeon takes an integrated and comprehensive approach on identity creation and has been known to satisfy its clients by helping them to build clear and strategic brand images. As of the present, Pigeon Branding + Design is operating two offices under the management of the firm’s president, John Nishida. While one office is located in Oakville the other is based in Quebec. Each office has about 50 employees and since it deals with several big companies, it is divided into different departments such as design team, production team, client service team and financial team. ...