International Marketing Strategy (Entry Mode) for Chinese Household Electric Appliance Enterprises into the UK Market

International Marketing Strategy (Entry Mode) for Chinese Household Electric Appliance Enterprises into the UK Market Dissertation example
Ph.D.
Dissertation
Marketing
Pages 50 (12550 words)
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International Marketing Strategy: The Successful Entry of Chinese Household Electric Appliance Enterprises into the UK Market Acknowledgements Table of Contents Summary 4 Chapter 1: Introduction 6 Statement of the Problem 7 Purpose of the Study 8 Summary 8 Chapter 2: Review of the Literature 9 Export Entry Mode 9 Licensing Entry Mode 12 Investment Entry Mode 17 Summary 18 Chapter 3: Methodlogy 19 Research Method and Design Appropriateness 20 Research Questions 21 Population 22 Sampling Frame 23 Informed Consent 25 Confidentiality 26 Geographic Location 27 Data Collection 27 Data Collection Procedures 28 Instrumentation 29 Validity and Reliability 30 Internal validity…

Introduction

Add into the mix a market on another continent, in a different language group, various political system, and a changing business culture and the process of successfully navigating the waters can be difficult indeed. In order for international companies to stay successful in today’s quickly changing and increasingly global business community, it is important to constantly be innovating and looking for viable expansion opportunities when they present themselves. The People’s Republic of China has countless small and medium sized companies that are well situated to move into global markets. Many of the industries are firmly rooted in the manufacture and sale of household appliances. A growing market for such appliances has been realized in the region of the United Kingdom. Expansion into the United Kingdom does not come without perceived risks. ...
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