explain the relevance of marketing concept to the 21st century business of Sony

explain the relevance of marketing concept to the 21st century business of Sony Essay example
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Explain The Relevance Of Marketing Concept To The 21st Century Business Of Sony Table of Contents Introduction of Sony 3 Description of the Marketing Concept of Sony 3 Introduction of Sony Electronics 6 Explanation and importance of the marketing concept applied in Sony Electronics in 21st century 7 SWOT Analysis of Electronics Segment 7 Porter’s Five Forces model to analyze the segment of electronics of Sony 8 Conclusion 10 References 12 Introduction of Sony Sony Corporation is one of the legendary Japanese multinational conglomerate brands operating successfully in the segment of electronic products, since 1946.


Although, Sony Corporation is the reputed electronics business unit operating under the parent concern named Sony Group that operates in many other operating segments such as Electronics, Motion pictures, Music, games and Financial Services (Sony Corporation of America, 2013). Apart from other segments, Sony is the unbeatable name in the sector of electronics and so Sony Group (Sony Electronics in the U.S.) is extremely famous around the entire globe. Thus, after Samsung Electronics and LG Electronics, Sony Corporation is a Japan-based corporate group concentrating mainly on the Electronics (such as AV/IT products and components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. This helped in enhancement of the total revenue of the Sony in the year to US $ 72.349 billion along with net income to US $ 458 million. ...
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