Marketing & Management of Innovation

Marketing & Management of Innovation Essay example
College
Essay
Marketing
Pages 16 (4016 words)
Download 0
Background Need drives human to struggle and to tread the path of the invention in order to find ways for the satisfaction of the particular need. As the awareness regarding the global issues started getting amplified and people started getting more conscious about the energy crisis in several countries, then the need for such electronic devices arises which are not really power hunger…

Introduction

It is a concept which is replete with innovation and creativity. It is a stupendous effort with the never ending benefits for the people. It is a product which is pre-eminent in its kind. One can present it as superior to all others by presenting it as sumptuous. But what if it is useless and people are unable to solve their un-served needs. Pre-eminence in marketing can only be achieved with the delivery of additional value to the customer and making them delighted. One is delighted when the need is satisfied, and he/she gets more value out of the preferred product. Exactly in the same manner LED “Lantern” concept is there only to solve the problem of consumers by phasing out the power hunger bulbs and lightning the field with more efficiency and in an effective manner. Product concept The product concept of LED “Lantern” is, in actual, to encourage people to lighten the fields in some more effective ways with less hazardous material used in the manufacturing and less power consumption. According to one of the estimates, it takes around 1/5 less of energy than the normal light bulb. It is also free from the hazardous element such as mercury thus requires less voltage. ...
Download paper
Not exactly what you need?

Related papers

Marketing Management
The organization supports researchers from institutions and universities in UK and overseas who are conducting research on health and disease genetic variation by providing them with grants to facilitate their research. One of the objectives of the charity organization mentioned above is that it strives to nurture and improve creativity and innovation through backing up and supporting initiatives…
marketing management
In the midst of this havoc, it would be interesting to see how Nokia manages to retain its customers and maintains its brand loyalty. These two factors have always been the driving factors behind the peak sales of Nokia. China has now become the centre of attention for many companies because of its large population. Like many other companies, Nokia is also planning to enter the Chinese market in…
Marketing Management
Charities also do market themselves using planned tactics, elaborate management and positioning techniques. In order to determine how best to market a given charity, a number of factors are considered. Most are pegged on the external environmental forces, the mission that the charity chooses, the resources at the disposal of the charity, increased competition from similar and different charities…
Marketing Management
It is also very important to analyze the consumer behavior of the target market audience so as to have an idea about the needs and wants of the consumers. This is important as it defines the positioning of the brand which is very critical to the success of the company (Bolles, 2002:10). The present study will analyze the marketing mix as well as brand positioning strategies of Nike so as to have a…
Marketing: Innovation Project
Well, innovation is all about the betterment of the existing state of affairs with a view of simplicity and efficiency. It is necessitated by the pursuit for excellence and survival, failure to which a business cannot find room to exist in this generation. Each and every business will generally require a very efficient strategy on innovation so as to generate new and great ideas that can enhance…
Marketing Heritage and Digital Innovation: An Apparent Contradiction
.7 5.3 Product Market Rivalry…………………………….7 5.4 Heritage may Peak Early…………………………….8 5.5 Using Technology to Move into Emerging Markets.8 5.6 The Case of Louis Vuitton………………………….8 6. Winning Strategies and Forecasts For The Future…………….8 7. The Advantage of Technology Based Innovation……………….9 8.…
Marketing and brand innovation. Apple Inc.
In the Cyclic Innovation Model, innovation can initiate anywhere. Change is inevitable and everything is constantly changing, backed by innovation. This is the basic principle of Cyclic Innovation Model. It can also be described as a technology-push method. For example, iTunes was invented by Apple Inc. in the year January 2001 and consumers started using this software for storing films and music.…