StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Assignment example - Channel conflict and resolution paper

Only on StudentShare
Pages 4 (1004 words)
Name: University: Tutor: Course: Date: Responsibilities that suppliers play to manage conflict between multiple channels The internet has revolutionized the way people all over the globe perceive trade, communication, security, education and entertainment…

Extract of sample

The emergence of electronic commerce has resulted in new business models that proffer marketers with opportunities such as access to diverse markets and reduced business expenses. E-commerce also comes with a bunch of challenges such as channel conflict in many businesses to date (Webb 96). The manner in which a business manages the aforesaid channel conflict is a pertinent aspect in its success. A marketing channel is a set of mutually dependent firms engaged delivering a product or service. Multiple channels arise when a company employs separate channels to sell the same products to markets differing in some important way. A multichannel conflict occurs when the producer/ manufacturer have established two or more different channels to sell the product to the same target market. For illustration, a motor company may have its own retail showroom, authorized dealers, and also sells online. Sometimes, the middlemen come in conflict with the manufacturer, employing both direct and indirect channels of distribution. Such a conflict is known as the multichannel level conflict. A conflict may arise when a producer’s franchise prices its products lower than the middlemen, wholesaler or dealer. Conflicts can also arise when a producer sells a larger range of products through its own outlet than through the wholesaler or retailers (Webb 98). ...
Download paper
Not exactly what you need?

Related papers

Channel Strategy: Tesla Motors.
Channel Length …
10 pages (2510 words)
Strategic Channel Plan for Startech company
With increased uptake of technology in the 21st century, many businesses are beginning to redefine their business channels with the previously existing channels being done away with and a surge in consumer to business channels. This has not only seen a change in business, marketing strategies but has also seen a growth in new businesses and also a formation of relationships that tend to lean on…
16 pages (4016 words)
The most effective channel structure
Specification of distribution tasks in order to achieve the set objectives was done using the five task groups namely physical distribution, after sale service, channel support, selling and risk assumption. The next stage involved selecting alternative channel structures using the channel levels, intensity and intermediary levels after which evaluation of the alternatives was done using the…
12 pages (3012 words)
Pricing Strategy and Channel Distribution
Market penetration pricing strategy will introduce Hall detergent at a lower price than the other detergents already existing in the market. The introduced products will come in different packages, each of which will have its price depending on the amounts packaged. The company is aware that it is exploring a competitive market segment where lowering prices at the entry stage will enable the…
5 pages (1255 words)
The Fashion Channel Case
In addition, the company never practiced segmentation, branding, and positioning policies to increase its competitiveness. Encouraged from the success of TFC, networks like Lifetime and CNN have begun to add fashion-related programs to their line-ups. Some recent market surveys indicate that Lifetime and CNN perform better than TFC in terms of customer satisfaction, awareness, and perceived value.…
4 pages (1004 words)
Channel Design plan
A good channel distribution plan identifies the market segment that the products target, the preferences of the target customers, various market conditions and describes the appropriate structures that ought to be put in place so as to ensure efficient distribution of goods and services (John, 2002). Channel design planning enables products to grow from obscurity to become internationally…
4 pages (1004 words)
research paper on the company Rolex, its channel market, competition, distributions patterns. and channels
Since the company has been successfully meeting demands of its consumer and consistently introducing creative and innovative designs in the market, the management and distribution strategies followed by the wrist watch manufacturer is of great interest. One of the critical aspects in quality management is logistics and supply chain as well as channel management. In the present research, various…
10 pages (2510 words)