Managerial Marketing-Executive Briefing: WebCore Computers

Managerial Marketing-Executive Briefing: WebCore Computers Assignment example
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WebCore Computers has operated for a period of one year since its operations kicked off and since then, it has identified areas of weakness and devised some strategies to address them as well as capitalized on its strengths.


Current Status In its first month of operation, the WebCore Computers obtained 10,000 computers and placed some of them on the display shelves to ensure that customers would identify them. At the end of the first month of the operational year, the company had sold one thousand and two hundred of the computers only because its marketing had not reached many people. However, since the implementation of marketing in the environments of the company through the television and newspapers, the company has improved in making sales. Now, the company has grown to make sales of at least five thousand five hundred computers each month, which has ensured that the company returns has been on the rise. In some months, the company sold up to seven thousand computers to its customers and this has ensured that its performance has improved from the initial sales of few computers in its first month. However, this target is lower than the one company had in the beginning of the year, which was to be an average of 7500 computers per month so that it can realize a certain amount of financial returns. In the financial performance, the company started with difficulty but has since then picked up since the sales increased and the company opened up to many customers. ...
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