Information Systems. Essay topic: Read Thomas Friedman's article 'It's a Flat World, After All' (available on http://www

Information Systems. Essay topic: Read Thomas Friedman
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Marketing Information Systems Article Critique In the article written by Friedman, “It’s a Flat World, After All” the author is in a trip to Bangalore where sudden events gave him the idea that the globe has become flat. In the current critique, the incidents in the article will be summarized and the author’s view on the various phases on globalization will be analyzed (Queen Margaret University, 2013).


The author started the article with the explanation of the various globalisation eras. According to the author, globalization has been categorized into three phases. The first period of globalization was from 1492 to 1800. During this period, globalization of world resources helped in shrinking the world from large to medium size (Headrick, 2000). The second phase of globalization was from 1800 to 2000 where the world shrunk from medium to small, as a result of globalization of labour and market forces. The third phase of globalization which started from 2000 has seen a drastic shift in the driving forces. It is a comprehensive mix where not only the big players but smaller enterprises are also influencing the globalisation process (Webster, 2005). Most of the parts of first and second globalisations were motivated by American and European economies and countries. But in case of third globalisation phase, it is mostly influenced by individuals and diversified businesses. When the author is saying that the world is flat, he signifies that innovation can take place without emigration. The author has sarcastically explained the idea of cross-cultural businesses and the emergence of new IT hubs such as India. The first part of the article is an eye opener. ...
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