Marketing Information Systems Article Critique In the article written by Friedman, “It’s a Flat World, After All” the author is in a trip to Bangalore where sudden events gave him the idea that the globe has become flat. In the current critique, the incidents in the article will be summarized and the author’s view on the various phases on globalization will be analyzed (Queen Margaret University, 2013)…
The author started the article with the explanation of the various globalisation eras. According to the author, globalization has been categorized into three phases. The first period of globalization was from 1492 to 1800. During this period, globalization of world resources helped in shrinking the world from large to medium size (Headrick, 2000). The second phase of globalization was from 1800 to 2000 where the world shrunk from medium to small, as a result of globalization of labour and market forces. The third phase of globalization which started from 2000 has seen a drastic shift in the driving forces. It is a comprehensive mix where not only the big players but smaller enterprises are also influencing the globalisation process (Webster, 2005). Most of the parts of first and second globalisations were motivated by American and European economies and countries. But in case of third globalisation phase, it is mostly influenced by individuals and diversified businesses. When the author is saying that the world is flat, he signifies that innovation can take place without emigration. The author has sarcastically explained the idea of cross-cultural businesses and the emergence of new IT hubs such as India. The first part of the article is an eye opener. It clearly explains the current situation where the Americans and other western countries are no longer the only influencing forces. Today, the western countries are competing with the eastern counterparts. Earlier, even after having required skills and knowledge, employees and workers from developing countries were left out in terms of proper opportunities. With the advent of globalisation, the scenario has changed and so are the available options. In the second phase, the author describes the various forces that helped in flattening the world. In the year 1989 the Berlin Wall came down. According to author and many other eminent writes, this was the first mark of globalisation (Gang, Rivera-Batiz and Yun, 2010). As the fall of the Berlin wall symbolised economic freedom for Germany in the year 1995, Netscape was announced public. This opened up the era of fibre-optic telecommunication system and the stocks of Netscape triggered the boom. This boom influenced huge amount of investments in the fibre-optic cable systems. The opening of Netscape gave people to people connectivity as the browser data and images could be stored (Garnham, 2000). In the last one decade, there have been massive investments in information technology. Undersea cables, broadband connectivity through satellites, all have changed the shape and image of the world. Global communications have become real abundant and cheap as well as readily accessible. Thus, even smaller business enterprises are able to communicate with clients and business partners anywhere in the world, without any physical presence (Stehr, 2000). The greatest flaw of the article is that the fundamental base of the article is based on a single man’s perception. The author is thrusting on one big notion that the world is flat, which ironically, has never emerged in the entire article directly. Poverty and increasing gap between rich and poor is one of the aspects which were entirely left out by the author (Slabbert and Ukpere, 2011). The author recapitulated the words of Nandan Nilekani, CEO of Infosys in an entirely ...
Cite this document
(“Information Systems. Essay topic: Read Thomas Friedman's article 'It's”, n.d.)
Retrieved from https://studentshare.net/marketing/101137-information-systems-essay-topic-read-thomas
(Information Systems. Essay Topic: Read Thomas Friedman'S Article 'It's)
The rude awakening was precipitated by the display of various technological advances that made geographic locations and time constraints immaterial in the way the world do business. According to the article, intelligent creations can be created separately and then put together as if the people working on them separately from different parts of the world were working together in one room.
This essay shall present a critique of his article, evaluating his arguments and points of discussion using the knowledge obtained in the lectures and the materials relevant to this text. Critique First, it is important to consider the different arguments which Friedman chose in order to support his contention that the world is in fact, flat.
Friedman cited the "ten flatteners" which become most influential in the 21st century globalization: the collapse of the Berlin Wall which allows more players to join the economic mainstream; Netscape and Web which promotes digitization; workflow software which functions without the help of any human being; open sourcing which allows people to contribute and collaborate on online projects; outsourcing which allows companies to divide task and distribute them to the most efficient providers; offshoring which allows outsourcing services to other countries; supply chaining which uses technology to administer and aid in each of the process of the company's value chain; in-sourcing where companie
People can now offer their services and products and at the same be paid just by their using the internet. The essay below explains in detail why I agree with Thomas Friedman's impression that due to the borderless economy we are in now, the World in Flat.
is account is full of eye-popping discoveries of a world that is much altered in the past decade, a kind of primer on the revolution in information technology, or IT, that has changed the way a huge number of ordinary things are done.
Friedmans 1999 The Lexus and the Olive Tree
Thomas Friedman realized that globalization has brought widespread changes in the economic field when he visited Bangalore, India. He felt that globalization was providing equal opportunities to developing countries all over the world.
This research paper presents few reasons according to Friedman (2005) that have caused the world to flatten and tries to make an overview of the most intriguing points made by the author. The author describes Friedman's approach to globalization and gives the reader a possible explanation for the world that people are facing.
According to the report a powerful result is the ease of transfer of technology and workload. Jobs can now be broken into pieces and sent to other places where they can be done most efficiently, and when done, they can be returned to the source and reassembled. Technological improvement made it possible for people to communicate better with each other.
onducted between nations has been lowered by this disruptive change in technology to competition between corporations, before the year 2000, to its most basic level today, which is competition amongst individuals. The second argument is that America is in a state of crisis.