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Information Systems. topic: Read Thomas Friedman's article 'It's a Flat World, After All' (available on http://www - Essay Example

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Marketing Information Systems Article Critique In the article written by Friedman, “It’s a Flat World, After All” the author is in a trip to Bangalore where sudden events gave him the idea that the globe has become flat. In the current critique, the incidents in the article will be summarized and the author’s view on the various phases on globalization will be analyzed (Queen Margaret University, 2013)…
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Information Systems. Essay topic: Read Thomas Friedmans article Its a Flat World, After All (available on http://www
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Information Systems. topic: Read Thomas Friedman's article 'It's a Flat World, After All' (available on http://www

The author started the article with the explanation of the various globalisation eras. According to the author, globalization has been categorized into three phases. The first period of globalization was from 1492 to 1800. During this period, globalization of world resources helped in shrinking the world from large to medium size (Headrick, 2000). The second phase of globalization was from 1800 to 2000 where the world shrunk from medium to small, as a result of globalization of labour and market forces. The third phase of globalization which started from 2000 has seen a drastic shift in the driving forces. It is a comprehensive mix where not only the big players but smaller enterprises are also influencing the globalisation process (Webster, 2005). Most of the parts of first and second globalisations were motivated by American and European economies and countries. But in case of third globalisation phase, it is mostly influenced by individuals and diversified businesses. When the author is saying that the world is flat, he signifies that innovation can take place without emigration. The author has sarcastically explained the idea of cross-cultural businesses and the emergence of new IT hubs such as India. The first part of the article is an eye opener. It clearly explains the current situation where the Americans and other western countries are no longer the only influencing forces. Today, the western countries are competing with the eastern counterparts. Earlier, even after having required skills and knowledge, employees and workers from developing countries were left out in terms of proper opportunities. With the advent of globalisation, the scenario has changed and so are the available options. In the second phase, the author describes the various forces that helped in flattening the world. In the year 1989 the Berlin Wall came down. According to author and many other eminent writes, this was the first mark of globalisation (Gang, Rivera-Batiz and Yun, 2010). As the fall of the Berlin wall symbolised economic freedom for Germany in the year 1995, Netscape was announced public. This opened up the era of fibre-optic telecommunication system and the stocks of Netscape triggered the boom. This boom influenced huge amount of investments in the fibre-optic cable systems. The opening of Netscape gave people to people connectivity as the browser data and images could be stored (Garnham, 2000). In the last one decade, there have been massive investments in information technology. Undersea cables, broadband connectivity through satellites, all have changed the shape and image of the world. Global communications have become real abundant and cheap as well as readily accessible. Thus, even smaller business enterprises are able to communicate with clients and business partners anywhere in the world, without any physical presence (Stehr, 2000). The greatest flaw of the article is that the fundamental base of the article is based on a single man’s perception. The author is thrusting on one big notion that the world is flat, which ironically, has never emerged in the entire article directly. Poverty and increasing gap between rich and poor is one of the aspects which were entirely left out by the author (Slabbert and Ukpere, 2011). The author recapitulated the words of Nandan Nilekani, CEO of Infosys in an entirely ... Read More
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