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SPSS Analysis & Methodology Section
Pages 14 (3514 words)
Social Network Name of the Student: Name of the University: Table of Contents Table of Contents 2 Research Methodology 3 Data Analysis 9 Introduction 9 Appendices 24 Demographic Data 24 Response Data 26 Research Methodology 1.1 Introduction In this section, the researcher will shed light on the research methodology that will be used in order to address pertinent research questions…
as an Internet marketing tool by the companies. • To examine the evidence about the benefits of using social networking websites as communication tool. Details of the methodological implications will be highlighted in the following sections. 1.2 Research Approach Saunders, Lewis & Thornhil (2007 & 2009) pointed out that researchers should select any one of the research approach from available approaches such as, 1- Correlation Study- understanding the relationship between variables is the key aim in such kind of studies and 2- Causal Study- finding out the reasons behind the variation in the behaviour of variables is the key reason behind such kind of research approach. As the researcher is trying to understand the role of social networking websites such as Facebook and twitter on increasing effectiveness of Internet marketing tool for companies hence the researcher will use correlation approach to find out what is the relationship between effectiveness of Internet marketing tool and social networking website penetration. ...
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