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Name: School: Course Title: Topic: FEDEX REPORT: Organization’s Marketing Strategies Lecturer: Date of Submission: FEDEX REPORT: Organization’s Marketing Strategies Product Strategies Product strategies generally refers to marketing policies made about the various products offered by the company to ensure that its product gains competitive advantage over other products offered by competitors in the same area of service or industry (Chen and So, 2002).
As far as product and market destinations are concerned, FedEx is known to offer the second largest civil fleet service across the United States and other Caribbean Islands including Puerto Rico and Dominican Republic (Breiman et al, 2009). There also is FedEx Ground, which is a dedicated courier service for Canada and other North American countries. FedEx also offers customer specification and tailor services including home delivery, custom and insurance provided through FedEx Trade Network, supply chain service, corporate services, print service, as well as FedEx Ship Centers. As a way of ensuring that its products meet customer specification and needs, there is a dedicated FedEx product named FedEx TechConnect, which offers toll free customer support to customers all around the globe. It has been said that through FedEx TechConect, FedEx creates a competitive advantage of learning from within its own rank, why and how it will succeed with its product strategy. Pricing Strategies Pricing has been said to be a very important marketing strategy for the creation of competitive advantage in a globally competing market. ...
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