FEDEX REPORT

FEDEX REPORT Essay example
High school
Essay
Marketing
Pages 5 (1255 words)
Download 0
Name: School: Course Title: Topic: FEDEX REPORT: Organization’s Marketing Strategies Lecturer: Date of Submission: FEDEX REPORT: Organization’s Marketing Strategies Product Strategies Product strategies generally refers to marketing policies made about the various products offered by the company to ensure that its product gains competitive advantage over other products offered by competitors in the same area of service or industry (Chen and So, 2002)…

Introduction

As far as product and market destinations are concerned, FedEx is known to offer the second largest civil fleet service across the United States and other Caribbean Islands including Puerto Rico and Dominican Republic (Breiman et al, 2009). There also is FedEx Ground, which is a dedicated courier service for Canada and other North American countries. FedEx also offers customer specification and tailor services including home delivery, custom and insurance provided through FedEx Trade Network, supply chain service, corporate services, print service, as well as FedEx Ship Centers. As a way of ensuring that its products meet customer specification and needs, there is a dedicated FedEx product named FedEx TechConnect, which offers toll free customer support to customers all around the globe. It has been said that through FedEx TechConect, FedEx creates a competitive advantage of learning from within its own rank, why and how it will succeed with its product strategy. Pricing Strategies Pricing has been said to be a very important marketing strategy for the creation of competitive advantage in a globally competing market. ...
Download paper
Not exactly what you need?

Related papers

Impact of Social Media on International Marketing
Even though a lot of firms acknowledge the potential of the social media to transform the way business is conducted, only a handful have actually gone into action and implemented the strategic changes needed to realize the full value of the social media. Social media promotes the free exchange of information among people. A number of the social media technologies are still in the nascent stage of…
United Parcel Service
It is however, critical to note that the market trends may be more volatile in future to continue to offer unprecedented services. Changing consumer preferences, new technology etc can have a significant influence over the way business may perform in future. The very nature of the industry indicates that it is dominated by very few but large players which control much of the market however;…
Federal Express Canada Case Analysis
Contents Contents 3 Background 4 Statement of Problem(s) or Statement of Issue(s) 4 Situation Analysis 5 Marketing Mix 5 SWOT Analysis 6 Environmental Analysis 7 Analysis of alternatives 7 Recommendation(s) 7 Implementation or Action Plan 8 Reference 8 Background The case study revolves around FedEx’s customer service that it provides to its customer and need of assistance provided by the…
Report
The advent of new technology will contribute to raise the productivity and will also reduce the production cost. The introduction of upgraded technology will enhance the power quality. The technological progress in the production process will also contribute in the distribution process of power. In this fashion less power will be lost in the distribution process and can be utilized by the people…
report
Negative rating was given by just 1 percent of the people surveyed. Sixty-six percent of the people surveyed said that they would like to visit again. Those who declined to visit again belonged to either overseas destination or hailed from Greater London. When asked to comment on this market without any prompt, they described about the several characteristics of the market such as its uniqueness…
FedEx Express
FedEx started its business long back in 1997 as a logistics services company which specialization was import/ export division with the name FDX. But it started its full operation in 1998 after the acquisition of Caliber System Inc. After that it started ground services with express shipping. Caliber handled the small package ground service and RPS; Viking Freight handled the less than truck loads…
Report of a company from the air - freight sector
This is done to understand how organizations will perform in their near futures and the steps that can be taken in order to improve. Thus, the report suggests that despite the decline in the organization’s revenue due to the fall in their volume, they still have high potential to perform well in the future. Table of Contents Executive Summary 2 Business environment 4 PEST Analysis 4 Political 4…