Social Media Marketing Plan

Social Media Marketing Plan Assignment example
Pages 8 (2008 words)
Download 1
Social Media Marketing Plan Outline “Lips-to-Go” Restaurant Name: University: I. Introduction A. The importance of social media. According to Turner and Shah (2010), Social media has become the hub of modern marketing and advertising. Unlike traditional advertising media such as television and print media, social media provides for a very interactive method and engages the people at a more personal level…


Social media provides for a platform where the target market can interact with the business by responding to the messages which the organization posts online. II. General Company Description. A. Name, location, product/services. Lips-to-Go is a restaurant and cafe located in Burlington, Iowa. Lips-to-Go offers foods of all types to its customers. Apart from selling food to individual customers, Lips-to-Go also offers mass catering services to groups and parties. For instance, the restaurant offers catering for graduation ceremonies, wedding catering and other social functions. The dishes include dishes of baked chicken, pizza, salads, soups, various other variations of chicken, lip specials, etc. B. Local demographics / target audience. Lips-to-Go is located in Burlington, Iowa. The local population of Burlington is about 25,665 people according to 2010 population census. Of the 25,665, residents in Burlington, about 23.7% are under the age of 18 while only about 6.9% are under the age of 5. This leaves 16.8% of the population in the age between 6 and 18 which is a prime target for social media marketing. Furthermore, of the 25,665 people in Burlington, only 17.4% are 65 years and over. This leaves about 58.9 to be between the ages between 18 and 64. ...
Download paper
Not exactly what you need?

Related papers

Social Media Recovery for Costa Crociere.
Costa Crociere SpA generally operates their business trading functions as Costa Cruises. The initial foundation of the company was in the year 1854. It has its headquarters located in Genoa, Italy. The company performs its business operations throughout the world that include Northern Europe, Caribbean, South America and Dubai among other regions (Costa Crociere SpA, 2012). …
14 pages (3514 words)
Digital Marketing: The Importance of Social Media
Social media marketing has become an important strategy for promoting businesses and products. Many companies are increasingly adapting to the social media, especially in the wake of the current technology revolution in the world. The widespread use of social media can enhance marketing initiatives by drawing the marketing mix closer to the technology users who basically comprise the consumer base…
10 pages (2510 words)
Start-up company- Marketing/Social Media Strategy
ong members and nonmembers • Promote SeasonalBids, events, services, products and best practices • Monitor for feedback BENEFITS OF A SOCIAL MEDIA MARKETING STRATEGY Social media and an extended presence online can go beyond member acquisition and retention. The Word of Mouth Marketing Association (WOMMA) has identified five broad categories of influencers. Constituents that SeasonalBids wants…
4 pages (1004 words)
Social Media Marketing Plan
The organization can achieve the goals by monitoring the stakeholders’ reactions towards the organization’s activities using their views on the social media. Other organization’s goals encompass validation of new products and services using the social media as a research base and generation of registrations to the organization’s events through the media. Given the organization’s…
4 pages (1004 words)
Social Media Marking Business Plan
The interaction of the users and the communities in social media leads to higher interaction between the groups. The daily updates provided by the businesses on its offerings and discounts could be viewed by the customers using the online platform. Apart from this, the customers could also put up queries on the products and offerings of the business. The customers could exchange their views and…
Marketing techniques/Research paper
The marketing strategy adopted must be in tandem with the business plan. This discourse seeks to explore the best marketing strategies that the interior Grad Show can employ in marketing its interior design projects. To begin with, the world has witnessed rapid technological advancement over the past few decades. The technological advancement has particularly impacted on the way people receive…
Marketing research - social media audit
Additional products and services include Safaricom Mail and Safaricom shops. In March 2007, Safaricom Company, in collaboration with Vodafone Group Services Limited, via Vodafone Marketing S.A.R.L., launched the M-PESA services (Mobile Money Transfer Services). Based on its advancements in terms of growth and service provision, the Company has signed agreements with other companies i.e., Vodafone…
6 pages (1506 words)