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Assignment example - Social Media Marketing Plan
Pages 9 (2259 words)
This essay describes the social media marketing plan for “Lips-to-Go” restaurant. The researcher analyzes the importance of social media, gives the general company description and discusses several social media platforms as well as social branding, identity recognition and online presence…
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This essay describes the social media merketing plan for the Lips-to-Go restaurant. The researcher concluds that Lips-To-Go will need to develop a new and well planned online presence plan. Social media is becoming such a serious issue with regard to businesses managing their image and their interactions with the public that most businesses are taking it a notch higher by hiring a whole team of professionals to manage their social media platforms. Lips-to-Go should not be left behind in this because if fails, its competitors will beat it on this end, and this could have dire consequences on the future of the business. In line with this, it is important for Lips-to-Go to hire at least one professional and experienced online relations employee who will be dedicated in helping to ensure that that the business is able to manage its online presence and image. This will include making sure that Lips-to-Go has a sleek and technically sound website which is well maintained. The online relations human resource will also be mandated with the responsibility of making sure that all the social media platforms such as Facebook, YouTube, LinkedIn, and Yelp are well managed by updating and uploading content on a daily basis. It also stated by the researcher that for the more dynamic platforms such as Twitter and Facebook, the updates will need to be done a number of times a day by a special employee. For YouTube platform, the video uploads may be done on a daily basis but ensuring regularity and consistency. ...
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