This essay describes the social media marketing plan for “Lips-to-Go” restaurant. The researcher analyzes the importance of social media, gives the general company description and discusses several social media platforms as well as social branding, identity recognition and online presence…
III. Social Branding / Identity Recognition / Online Presence A. Social media platforms. 1. Company website According to Li and Bernoff (2011), using social media starts with having a well designed modern website. As of now, Lips-to-Go does not have a business website. This is a big setback for Lips-to-Go’s online strategy and the business should consider having a well designed website. Lips-to-Go will design a website and use it to advance its business. While the social media is a good platform for Lips-to-Go to have an online presence, most social media don’t give the users as much control as the business would require with regard to sharing information about the firm (Kabani, 2013). In this regard, a well designed website should be developed which will help the firm have a well branded online presence. The website will be the heart of the online branding for Lips-to-Go while the social media platforms such as Facebook, Twitter and YouTube will be anchored to the website and act as a complement for the website. The website will also be used for other promotional activities such as online ordering etc. 2. Facebook. a) Lips-to-Go has a Facebook page which was established a while ago. The Facebook account is used to post various messages regarding Lips-to-Go, posting photographs of the various kinds of dishes which Lips-to-Go serves, etc. b) Although Lips-to-Go has been having this account for a long time, there is an indication of lack of consistent activity, maintenance and management of the account. Lips-to-Go seems to only update its Facebook status only once in a while and fails to engage its subscribers with daily updates. Lips-to-Go should come up with a strategy which will make it...
This essay describes the social media merketing plan for the Lips-to-Go restaurant. The researcher concluds that Lips-To-Go will need to develop a new and well planned online presence plan. Social media is becoming such a serious issue with regard to businesses managing their image and their interactions with the public that most businesses are taking it a notch higher by hiring a whole team of professionals to manage their social media platforms. Lips-to-Go should not be left behind in this because if fails, its competitors will beat it on this end, and this could have dire consequences on the future of the business. In line with this, it is important for Lips-to-Go to hire at least one professional and experienced online relations employee who will be dedicated in helping to ensure that that the business is able to manage its online presence and image. This will include making sure that Lips-to-Go has a sleek and technically sound website which is well maintained. The online relations human resource will also be mandated with the responsibility of making sure that all the social media platforms such as Facebook, YouTube, LinkedIn, and Yelp are well managed by updating and uploading content on a daily basis. It also stated by the researcher that for the more dynamic platforms such as Twitter and Facebook, the updates will need to be done a number of times a day by a special employee. For YouTube platform, the video uploads may be done on a daily basis but ensuring regularity and consistency. ...
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