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Samsung Samsung Group Project Proposal Module 1 Assignment 3 Hamzeh Alhenn Prof. Robert Gulbro 8/17/2013 Contents A. Background & Rationale 3 Profile of the Organization 3 Objective of the Research Study 3 B. Research Need and Importance 4 Management Problems 4 Marketing Research Problems 4 Hypothesis 5 C.
Data Collection Method 8 Data collection process for the project 8 G. References 10 A. Background & Rationale Profile of the Organization Samsung is one of the leading electronic organizations around the globe. The organization introduced huge range of products in global market. Therefore, it is easy and convenient to conduct a research study on Samsung. This study will highlight various aspects of Samsung Electronics’ global value chain. Samsung Group is a South Korea based multinational conglomerate company headquartered in Seoul. The organization was founded in the year 1938 by Lee Byung-Chul (Peng, 2012). Over the next few decades the organization diversified into textiles, food processing, retail, securities and insurance industries. Electronic goods, semi conductors and mobile phones are Samsung’s key sources of income for the company (Chang, 2011). In terms of revenue, Samsung was recognized as the largest information technology company in the year 2012. In addition, Samsung Heavy Industries was considered the second largest shipbuilder around the globe measured by 2010 revenue. Presently the organization has more than 1000 business entities around the globe. ...
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