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A Review on the Marketing Strategies of TAFE Institutions in Queensland Table of Contents 1. Executive Summary 2. Introduction - Background of the Study 3. Student Survey 4. Findings Diploma’s and Certificates for TAFE Students Enrolment Statistics Course Pricing Survey Results a…
Online Advertising iii. Mobile Advertising d. Conclusions Drawn i. Relationship between Ads and Student Admission in TAFE Institutes ii. Key Points of the Findings iii. Operational Issues 5. Recommendations for the TAFE institute Ads a. Steps to Solve Immediate Problems b. Critical Points to Be Addressed To Get Maximum Benefit c. Taking Advantage of Indentified Opportunities d. Decisions to be taken based on the conclusions in the findings 6. Conclusion 7. Bibliography 8. Appendix A Review on the Marketing Strategies of TAFE Institutions in Queensland Executive Summary The main objective of this report is to review how the three major Technical and Further Education (TAFE) institutes in Australia market themselves. The TAFE institutes play an important role in equipping the students with the job market skills. A major proportion of students who complete their high school land into such institutes directly as they will be able to attain part-time or full time jobs much earlier than they get the college degrees through these institutes. However, the marketing strategies of many such institutions are outdated. This report conducts an elaborate survey among the students who study in the three major Australian TAFE institutes, the Metropolitan South Institute of TAFE, Southbank Institute of Technology and Brisbane North Institute of TAFE. ...
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