The current discourse aims to discuss how Asda Money is meeting the needs of its customers by entering chosen financial services markets using Lauterborn’s 4Cs approach: customer value, cost, communication, and convenience. Customer Value Customer value is defined as “the value that you provide that determines your position in the sector or market/s” (Creative & Cultural Skills, 2013, p. 1). In Asda’s case, customer value is the value that the organization would provide in offering Asda Money within the retail market. As explicitly defined, Asda Money offers three distinct products or services: the credit card, currency exchange, and insurance. ...Show more
Analysis of Asda Money Using Lauterborn’s 4Cs Approach By Course Institutional Affiliation August 16, 2013 Analysis of Asda Money Using Lauterborn’s 4Cs Approach Introduction and Case Overview The 4Cs model was reportedly proposed by Robert Lauterborn due to the recognition that focus or emphasis must be shifted from the traditional product centric approach provided by the 4Ps, to a more consumer centric approach (Creative & Cultural Skills, 2013; Shimizu, 2009)…
Business environment in the present date is characterised by cut throat competition among the market players that are engaged in attaching strategies like predatory pricing and ambush marketing to attack competitors.
This simple process becomes complicated when customer’s preferences change, there are competitors and complimentary firms in the process of such need satisfaction etc. Thus the need for managing the sale process through various techniques like marketing mix, strategies and branding innovations arises (Drummon.
At the same time, it is necessary for adequate support to be provided so that the targets set are achieved. BMW is a firm that it is already well established in the international market. The success of the organization has been highly based on its unique marketing policies; the firm’s logo is an example of the firm’s capability to employ innovative marketing techniques in order to keep its sales high.
It is important to know what customers expect and want in order to improve the service quality. Literature has many studies that approach library service quality through process approach involving the use of SERVQUAL or modified SERVQUAL instruments for libraries.
Thus the need for managing the sale process through various techniques like marketing mix, strategies and branding innovations arises (Drummon. G. & Ensor. J., 2005)
The current report throws light on such recent burgeoning issues of marketing called the
BMW is a firm that it is already well established in the international market. The success of the organization has been highly based on its unique marketing policies; the firm’s logo is an example of the firm’s
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