Marketing in Financial Service

Marketing in Financial Service Coursework example
High school
Coursework
Marketing
Pages 4 (1004 words)
Download 0
Analysis of Asda Money Using Lauterborn’s 4Cs Approach By <Student’s Name> Course Instructor’s Name Institutional Affiliation August 16, 2013 Analysis of Asda Money Using Lauterborn’s 4Cs Approach Introduction and Case Overview The 4Cs model was reportedly proposed by Robert Lauterborn due to the recognition that focus or emphasis must be shifted from the traditional product centric approach provided by the 4Ps, to a more consumer centric approach (Creative & Cultural Skills, 2013; Shimizu, 2009)…

Introduction

The current discourse aims to discuss how Asda Money is meeting the needs of its customers by entering chosen financial services markets using Lauterborn’s 4Cs approach: customer value, cost, communication, and convenience. Customer Value Customer value is defined as “the value that you provide that determines your position in the sector or market/s” (Creative & Cultural Skills, 2013, p. 1). In Asda’s case, customer value is the value that the organization would provide in offering Asda Money within the retail market. As explicitly defined, Asda Money offers three distinct products or services: the credit card, currency exchange, and insurance. ...
Download paper
Not exactly what you need?

Related papers

Marketing Service
Aim and Objectives: To understand the influence of service experience and its effects on service purchase process. To understand the significance of customer experience in the creation of competitive advantage for the organizations. Theoretical Framework: The theoretical framework is very useful as it assists academics in formulating a precise research direction and focus, and for businesses in…
Church service: service marketing
Church service: service marketing …
service marketing
One-third of revenues is from advertising, one-third from companies distributing products through gift packs, and one-third from sales of consumer information. Spin-off publication “One Step Ahead” is likewise successful. The firm upgraded by changing its name to CD Marketing Services, while maintaining “Circular Distributions” for the existing door-to-door distribution. Under CD Marketing…
Service Marketing
Hart (1990) stated that recruiting a new customer costs five times than to keep current customers happy and content. This statement holds great value in every sense as organizations often try hard to keep customers happy by offering great services. At the same time, organizations have service recovery tools that help in gaining customers loyalty and trust back. Service recovery tools often help in…
Marketing service essay
It is observed that the cinema industry has amassed enormous growth in recent times due to the emergence of 3D experience along with latest technology based digital effects. In this context, the revenues are expected to increase considerably from the cinema industry of Australia in the upcoming years (Westberg 2011). External Environment Rooftop Movies, which is located in Perth city of Western…
marketing service
After the demise of Cook, many other travel agents came who fulfilled the holiday and society desires for people for this novel transportation means, train. Since then, offices kept opening up to public in United Kingdom and the genuine ‘travel agencies’ came into existence. These travel agencies grew in hundreds and multiples and the invention of air package holiday in the year 1950 the…
FINANCIAL SERVICES MARKETING
Studying about the functionality of various markets can improve that skill of adaptability. This course of Financial Services Marketing has highlighted many areas and challenges which a business of such nature has to face. Learning about these challenges has helped me in assessing all the businesses and their functionality. …