Strategic implementation plan for Apple Inc - Research Paper Example

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Strategic implementation plan for Apple Inc

This research will begin with the statement that the strategy implementation is a fundamental task in turning the mission and vision of a company into reality. The implementation process of a strategy encompasses a series of actions and tasks which ultimately established the intended change within the organization. However, in order to successfully implement a plan, the resources required as well as the time frame required need to be identified appropriately. Apart from the identification of resources and time, it is also important to define or set a parameter on the basis of which the implementation process will be monitored. Apple is arguably one of the most flourishing companies of the world and has one of the most noteworthy brand names of the modern era. The new product launch of the company is an awaited event across the globe and customers have high anticipations from the products of the company. Furthermore, the financial performance of the company is also exemplary. However, the success of the company can be attributed to two main factors; the presence of innovation in every division the company and the visionary leadership of Steve Jobs. The company headquartered at California, USA operates in almost every part of the world. As of 2013, the company had 408 retail outlets spread across 14 countries of the world. The competitors of the company are Samsung, LG, Nokia, Panasonic and Sharp to name a few. The company targets only higher income group and as a result of that, the market size of the company is limited. ...Show more

Summary

This study intends to draw a strategic implementation plan for Apple Inc. The strategy or the plan which has been formulated to implement is the online service platform. This research also aims to evaluate and present the functional tactics undertaken by a company.

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