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Strategic implementation plan for Apple Inc - Research Paper Example

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Strategic implementation plan for Apple Inc

This research will begin with the statement that the strategy implementation is a fundamental task in turning the mission and vision of a company into reality. The implementation process of a strategy encompasses a series of actions and tasks which ultimately established the intended change within the organization. However, in order to successfully implement a plan, the resources required as well as the time frame required need to be identified appropriately. Apart from the identification of resources and time, it is also important to define or set a parameter on the basis of which the implementation process will be monitored. Apple is arguably one of the most flourishing companies of the world and has one of the most noteworthy brand names of the modern era. The new product launch of the company is an awaited event across the globe and customers have high anticipations from the products of the company. Furthermore, the financial performance of the company is also exemplary. However, the success of the company can be attributed to two main factors; the presence of innovation in every division the company and the visionary leadership of Steve Jobs. The company headquartered at California, USA operates in almost every part of the world. As of 2013, the company had 408 retail outlets spread across 14 countries of the world. The competitors of the company are Samsung, LG, Nokia, Panasonic and Sharp to name a few. The company targets only higher income group and as a result of that, the market size of the company is limited....
It is believed that the company will be able to tap that segment of consumers in the market who give high priority to the after sales service of a product (Binder & Witt, 2011). As mentioned earlier the company has been losing significant sales volume due to poor after sales service. Therefore in order to get rid of this, the company proposes to develop an online service platform where the products will be serviced. In this platform, any kind of software related issues will be resolved by the company itself and the user do not have to physically visit the store or service centre. The users need to connect their phone to the network and need to give the access of the phone. The service engineers on the other side will gain control of the phone through remote access and will be able to make the necessary modifications and restorations. However development and implementation plan is a complex task and requires time and resources. Functional Tactics The functional tactics undertaken by a company plays a critical role in the implementation process of a strategy. The first and foremost concern pertaining to the implementation process of any strategy in the organization is to convert the current strategies into actions throughout the entire organization. The functional tactics in this context is principally responsible for identifying the specific and immediate action that the company must take so as to ensure proper implementation of the business strategy. In this context, the objectives of the company are to implement an online service platform and in order to implement it the following are the financial tactics or the immediate action that the company needs to take. The first task and ...Show more

Summary

This study intends to draw a strategic implementation plan for Apple Inc. The strategy or the plan which has been formulated to implement is the online service platform. This research also aims to evaluate and present the functional tactics undertaken by a company.

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