Trendy Fashionista Marketing Strategy and Customer Satisfaction Name: Institution: Course: Tutor: Date Question1: Discuss the company’s advertising strategy and how it aligns with its marketing goals. Due to our target market of consumers within the age of 20-35 years the company intends to apply an online/internet marketing strategy…
Guided by the company’s culture of ensuring that customers look trendy thus keeping up with fashion, we will go deeper in establishing and maintaining a closer and an in depth touch with our clientele and referrals. We are intending to incorporate the following personal marketing means: Email marketing whereby we shall be sending emails to our customers on a weekly basis informing them of new products and designs in them. We are also planning to use our clientele phone database to reach them through short messaging services. To reach referrals in places that we have not yet set our distribution and retail outlets, we are planning to use search engine optimization and search engine marketing once we develop our company’s website. In mean time, we are outsourcing content marketing with social media likes of face book, youtube, instagram and Olx. This is in line with our advertising strategy of marketing mix which much influenced by distribution costs, the type of marketing that we intend to use and the financial status of the company at the moment. With the product strategy we intend to have pictorial captions of all the products and design in stock and post them in the social media. ...
This has been eased by our market survey which weighed in the income levels and distribution of our target market. This will not only guide us in pricing but also in product distribution and innovations on our designs to meet the market needs and minimize unnecessary losses. For the place strategy, our advisements are customized to meet different towns’ environmental, social, economic and cultural backgrounds. This will rule out the inconvenience of finding the advertised product in form that does not meet your cultural background and the price tag not meeting your financial capabilities. This is intended to maximize online search and ease decision making buy clients and referrals. For the promotional section, this strategy will locate the loss making markets in our distribution chains and come up with appropriate sales or discounting promotional strategies (Bradley, 2010p33). Question 2: Determine how the effectiveness of the advertising will be measured. To achieve company’s projected revenue growth of 40% and profits margin of 50% requires effective advertising and marketing. The success of these strategies will be measured by the orders and sales the company will close in the span of ten years. Alternatively the company also intends to apply the crowd sourcing strategy to ascertain consumer’s levels of satisfaction with commodities bought, future expectations of brand development and what features they want with the new products in the market. The electronic payment system that the company intends to produce will also provide the basis for the crowd sourcing. This strategy will be achieved by customer responses in our personalized marketing strategy of emails and short messaging services to the clients. Further interactions with clients on social ...
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(IMC and Customer Satisfaction Essay Example | Topics and Well Written Essays - 1000 Words)
“IMC and Customer Satisfaction Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.net/marketing/101453-imc-and-customer-satisfaction.
It has dealt with various researches on the topic relevant to the requirements of this literature review. The previous research papers have been critically examined citing their pros and cons. This paper is an interesting review of the earlier research on the concept of IMC in the modern marketing environment.
10). In the given case of the manufacturing company, the voices of the customers are raised against the poor products as well as against the customer service department and as a result, the sales and the profit volume decreases. In the third week after the new general manager joined the company, a customer came with a complaint regarding a defective product.
IMC booms in the 1990 due to the overloading information of sales messages that decrease its impact to the consumers. In retrospect, marketers view traditional media, sales promotion, direct marketing, and public relations as different entities with distinct purposes.
IMC AND CUSTOMER SATISFACTION Executive Summary As business contexts have been largely impacted by competition for last many years, all the firms put efforts to achieve competitive advantage. When it comes to the modern marketing aspects, advertising and promotion are the very common techniques that marketers use to communicate brand messages.
This paper aims to look at the factors that can contribute to Duma's success, especially in terms of increasing its market share, as well as employing strategic financial tools in order to support this objective. One of these tools which is discussed in this paper is the cash budget, and what it can do to help Duma corporation as regards its business operations.
Total Quality Management deals with the product in its totality. It has been well recognized that Quality is determined by the combined efforts of various departments like Design, Engineering, Purchase, Production, Inspection etc. Total Quality Management is an across the company, management function which co-ordinates and controls various quality activities in order to produce a quality output.
In case of Inter-Global Medicare, its advertising strategies are needed to be designed in such a way that it leads to increased satisfaction for its customers and help in achieving its overall marketing goals and objectives.