Marketing Action Plan

Marketing Action Plan Research Paper example
High school
Research Paper
Marketing
Pages 3 (753 words)
Download 0
Promotional Action Plan Introduction Marketing plan is an essential tool for any business plan. The best marketing plan is the composition of different marketing strategies that is best suited for the organization as well as for the industry. Promotion is the one of the most important P among the 7 P’s of marketing…

Introduction

For the analysis, a healthy FMCG snacks products has been selected. The company is new in the market and does not have a huge capital to use the promotional mix together. As a new comer in the market the company should focus on its budget. It is important for a new brand to create more and more awareness among the customers by raising the reach of the promotion. But new brand has some budget constraints also. After analysis of all the factors some strategic action plan has been discussed in the report. Discussion Action Plan 1: For availing maximum number of customers it is important for the company to provide television advertisement but as the budget constraint prevails, the company would focus on newspaper advertisement first as newspaper is the second important media through which maximum people can be approached. For the FMCG products it is important to select the newspaper that is mostly popular in urban and rural area both. It should target the mass customers for its products. The elements of the good layout are Border, Heading, price, color, signature, creativity. Using more of whitespace encourages the differentiation of the advertisement from the cloud of all other ads but it is advisable to keep a minimum white space as the company’s budget is low. The company logo should be used in the top of the newspaper add. ...
Download paper
Not exactly what you need?

Related papers

MARKETING PLAN
are creating the new plan, all details of the  company’s existing electronics marketing plan are to be considered irrelevant. The intent is  that current strategies, practices, etc., will be considered for relevance and possible  continuance only after your new plan has been presented to and is understood by top  management.  Given:  Company G’s team of engineers and designers have…
Marketing Plan
“A Marketing Plan is a document that supplements a business plan and brings together all your market research so that you can work out exactly where your business is going and how it is going to get there” (Benefits of Marketing par. 1). Market research indicates a specific, growing need in areas related to products and services. The market strategy, based on a   cost effective approach,…
MARKETING PLAN
how Nokia achieved its brand name and goodwill in past and current market situations. Next, it highlights the company’s situation analysis and overall study of internal and external factors through different marketing tools. For examining the situation analysis of Nokia’s market PEST analysis, competitor and consumer analysis have been applied. In internal analysis, it depicts the company’s…
Marketing Plan
This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the…
Marketing Action Programs
He will sit through a five minute interview with the host of the local broadcasting networks and talk about hand washing. This promotional activity will be carried when the product is being introduced into the market and will be initiated on 15 July 2013 to run for three months. The objective of this method will be to inform consumers of the risks that are associated with poor hand washing in the…
Marketing Plan
The sports drink is prepared through a blend or combination of water, electrolytes and carbohydrates with an aim of helping athletes to recover the electrolytes and energy that is lost during vigorous sports activities. The scientific formulation is presented by the PepsiCo to its market through variant brands such as orange, lemon lime, strawberry kiwi, citrus cooler, fruit punch and blue cool…
Marketing Plan
The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the…