StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Service marketing - Essay Example

Nobody downloaded yet
Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Case Encounter 1: Travel & Tourism Industry 4 Case Encounter 2: Telecommunications Ltd 7 Case Encounter 3: Movie Rental 9 Case Encounter 4: Online Book Ordering 11 Case Encounter 5: Airline Ticket Booking 12 Conclusion 14 Journal Template 15 Introduction Services are intangible products offered to customers and are usually a series of activities which take place as a result of interaction between the customers and the service provider. Execution of different strategies has been complied under thoughtful consideration, which is also called the gap model of service quality (Zeithaml, et. al., 2011).This type of marketing is also known as relationship marketing, which revolves around delivering customer expectations and transactional marketing (Rao, 2011). Services are difficult to describe and communicate and are evident when there is new service development and the management works upon these concepts to fulfil the customer needs and expectations (Udayton, n.d.). The quality of the services delivered by the manufacturer to develop contact with customers personally is influenced by the generalized market standards. These generalized markets standards are basically prepared against the benchmark standards for evaluation of their effectiveness. These service standards do not signify the actual customer requirements, expectations, quality of services and customer perception but they define the quality expected from the manufacturer (Mills, 2002). The five service delivery encounter by me signifies the service performance gap of the different service providers and also the experience encountered by the customers. Recording of different service provider will help in distinguishing between resources employed by these providers and also their actual quality of services. Case Encounter 1: Travel & Tourism Industry Featherworks Limited is renowned travel and Tourism Company which offers travel and tourism services to customers who want to travel in Asian and South East Asian region. The company specializes in offering excusive travel packages as well as guidance that are willing to travel in the above mentioned locations. As a first time customer, I had researched about the company and its travel tours and packages facilities. I had decided to book a travel package for three members. Service Encounter I had decided to purchase the tickets through their city branch office located at Manchester. The staff at Manchester travel city office were not only courteous and well informed about their existing services and offers, but also develop an excellent rapport with the others customers. An adequately staffed organization not only ensured that the customers are not kept waiting but also feel the pleasant ambience. Thorough product knowledge enable me to not only thoughtfully consider an array of travel options at affordable prices, but also helped me in matching the travel packages with my allocated budget. The booking of tickets was done immediately and prior to the booking I was made to fill up personal and professional information as per the policy of the company. Breadth of Model Used: Service Quality The quality of the service decides the customer loyalty and the customer retention power of the company. Managing service quality will help the ...Show more
Cite this document
  • APA
  • MLA
(“Service marketing Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from
(Service Marketing Essay Example | Topics and Well Written Essays - 2500 Words)
“Service Marketing Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times


Service Delivery & Encounters Executive Summary Services marketing are an important concept, which helps the marketer understand the varied dimensions of marketing activities. The services are produced and consumed simultaneously which have a role to play in the production process and helps in solving the customer’s solutions…
Service marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Service marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Service Marketing
Service Marketing Name: Course: College: Tutor: Date: Introduction Service marketing is the marketing sub field that can be divided into two main fields of goods marketing and services marketing. The goods’ marketing area includes marketing of the fast moving goods of the consumers and durables.
9 pages (2250 words) Essay
Service marketing
has been in business for more than 50 years as a supplier of targeted messages, a form of direct marketing services. It began by delivering leaflets and free product samples of fast moving consumer goods (fmcg) from door to door. It launched a publication called “Emma’s Diary” which was co-produced with the Royal College of General Practitioners.
12 pages (3000 words) Essay
Service Marketing

The author states that the continued growth of non-profit and public sector marketing presents new and exciting challenges for marketing managers. While a product is tangible, a service is untouchable and not visible because it is not a physical material. A service is consumable and has to be experienced and cannot be owned.

13 pages (3250 words) Essay
Service Marketing
People will always be in need to travel for different purposes to either long or short distances. But the thing that is important to be considered is to be updated with latest technologies and opportunities. Here we are going to focus on the UK travelling services and highlight the facts and figures and other information important to be aware of before going into this business.
13 pages (3250 words) Research Paper
Service Marketing
It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs create service failure. Service failures can be extremely costly for organizations as customers tend to switch to other organizations for better experiences and contentment in terms of services.
8 pages (2000 words) Essay
Service Marketing
The paper will also identify the numerous stages in the services marketing process. It is evident from recent research that best practices in services marketing create a strong brand and eventually the brand develops the personality for the organization, service or product.
7 pages (1750 words) Essay
Service marketing
These include the steps that are taken by the human resources management regimes within the organization or industry as well as the adequate ethical measures and considerations that are making the relevant rounds. On this token, people factor has
14 pages (3500 words) Essay
Service Marketing
The retailers are also on a constant lookout to change the sales and marketing methods with multiple options in price, product presentation and range of products. We can also see that the retail sector
10 pages (2500 words) Essay
Service marketing
Speculations about its bad debts slashed AIB’s value by 15% which approximately amounted to €1 billion (Collins, 2009). The year 2008 had been turbulent for AIB. Profits slumped by 37% and a mammoth €500 billion fund had to be set up to take care of bad debts. It
4 pages (1000 words) Essay
Service marketing
Services, by their characteristics, are quite different from the traditional products. Services are intangible, inseparable, heterogeneous and perishable in nature. Marketing of service, because
13 pages (3250 words) Essay
Comments (0)
Click to create a comment
Let us find you another Essay on topic Service marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us