service marketing

service marketing Essay example
Undergraduate
Essay
Marketing
Pages 10 (2510 words)
Download 0
Service Delivery & Encounters Executive Summary Services marketing are an important concept, which helps the marketer understand the varied dimensions of marketing activities. The services are produced and consumed simultaneously which have a role to play in the production process and helps in solving the customer’s solutions…

Introduction

Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Case Encounter 1: Travel & Tourism Industry 4 Case Encounter 2: Telecommunications Ltd 7 Case Encounter 3: Movie Rental 9 Case Encounter 4: Online Book Ordering 11 Case Encounter 5: Airline Ticket Booking 12 Conclusion 14 Journal Template 15 Introduction Services are intangible products offered to customers and are usually a series of activities which take place as a result of interaction between the customers and the service provider. Execution of different strategies has been complied under thoughtful consideration, which is also called the gap model of service quality (Zeithaml, et. al., 2011).This type of marketing is also known as relationship marketing, which revolves around delivering customer expectations and transactional marketing (Rao, 2011). Services are difficult to describe and communicate and are evident when there is new service development and the management works upon these concepts to fulfil the customer needs and expectations (Udayton, n.d.). The quality of the services delivered by the manufacturer to develop contact with customers personally is influenced by the generalized market standards. ...
Download paper
Not exactly what you need?

Related papers

Church service: service marketing
Church service: service marketing …
service marketing
One-third of revenues is from advertising, one-third from companies distributing products through gift packs, and one-third from sales of consumer information. Spin-off publication “One Step Ahead” is likewise successful. The firm upgraded by changing its name to CD Marketing Services, while maintaining “Circular Distributions” for the existing door-to-door distribution. Under CD Marketing…
Service Marketing
Hart (1990) stated that recruiting a new customer costs five times than to keep current customers happy and content. This statement holds great value in every sense as organizations often try hard to keep customers happy by offering great services. At the same time, organizations have service recovery tools that help in gaining customers loyalty and trust back. Service recovery tools often help in…
Marketing - Service Marketing
Dividing the various services encounters into two sections of “satisfying” and “dissatisfying” experiences, let’s start with the first encounter experience at the Ice Bar in London. Our experience at the Ice Bar in London was average because we were kept waiting for 20 minutes. Once entered in the specified area, we got the feeling of cramped in an overcrowded space without any seating…
Service marketing assignment
Lower expectation can however make for the greatest satisfaction and with it word of mouth is an important and vital in the journey towards the purchase of the service. It is important to determine the target market and set an objective which would help the firm to determine the area which is of interest to the marketer (Greechie, 2008). The marketing objectives for a brand in the hospitality…
Service Marketing
The image of the brand effectively represents the way the customers view an organization (Kapoor, Paul & Halder, 2011). Services’ marketing ensures that an organization such as McDonald’s presents and behaves itself in a modern consistent way in order to delivery on its promise of being the best in customer service. Customer service is the backbone of an organization since there is no…
service marketing and relationship marketing
In the present report, a service blueprint of Subway has been formulated and evaluated. Different components of service delivery process are described in service blueprint of Subway. Theories and practical applications of service blueprint have been discussed with respect to the organisation. Moments of truth or customer touch points with respect to Subway has been discussed. The report has also…