marketing plan

marketing plan Essay example
Undergraduate
Essay
Marketing
Pages 10 (2510 words)
Download 0
Customer’s Last Name Instructor’s Name Date Introduction Arizona is located in the Southwestern part of the United States and in terms of size; it is the sixth largest state of America. It has a somewhat rocky topography and is bordered by Utah and New Mexico…

Introduction

In the year 2000, there were 26.7 million visitors from different parts of US and 899000 foreign visitors. So the tourism industry has great potential in Arizona. There are a lot of places of tourist attraction in Arizona such as the 22 monuments and national parks (Grand Canyon National Park is the most popular park). There are specifically 14 state parks that are able to attract a million visitors each year. There are many camping sites on both private and public, ranches and farms (majorly in Tucson and Wickenburg). Navaho and Hopi are ideal places for shopping and sight seeing. The Salt River Lake is very ideal for boating while the red rock country of Sedona is unique in its own ways (ArizonaTourism). Because of the high potential of the tourism business, the business that I started a hotel called Tourist’s Paradise in Phoenix in the state of Arizona. Marketing Objectives Tourist’s Paradise has a total of 350 rooms with ten rooms being suites (used majorly by newly wed couples). This hotel started off 5 years ago but still not many people are aware about it as this is reflected in the number of visitations in the past five years. It has all the attractions for a tourist or a vacationer such as a bar, swimming pool, tennis court and gym. ...
Download paper
Not exactly what you need?

Related papers

Marketing plan of the Apple company in United Kingdom
The plan will also accompany environmental analysis, customer and competitor analysis along side with opportunities and threats. Company and Product Review Apple is a well known company all over the world and it’s famous for its cells phones, laptops, desktop computers and innovative technology gadgets. The company sells its products all over the world. Its cell phone series known as the I Phone…
Marketing plan
As can be seen, restaurant is a place which provides services that satisfy people’s hunger and thirst. By starting such a business, I would be able to deliver good quality food products to my customers. My crew and I planned to locate our restaurant in New Jersey, United States of America. New Jersey has a lot of scope for starting hotel business, because there are many people working in New…
Marketing Plan
This essay is aimed at discussing the various aspects of and issues related to marketing plan. In this context, first the role and nature of a marketing plan is discussed. Next, the structure of a standard marketing plan is explained. After that, there are the sections in which elements of marketing plan are elaborated sequentially. The links between marketing plan elements are discussed in the…
marketing plan
This is because Carl’s Jr. was selling the same type of hamburgers but at half the price. Others offer that the accompaniments that were served with the hamburger, mustard/mayo sauce on potato roll to be specific resulted to the failure. The mega campaign which failed was also partially blamed for the product failure as it targeted the adult population only. Still, some customers offer that the…
marketing plan
The company background is provided describing how it has emerged to being a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth to invest in…
Marketing Plan
In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name,…
Marketing Plan
The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the…