Integrated Marketing and Communication

Integrated Marketing and Communication Term Paper example
Masters
Term Paper
Marketing
Pages 10 (2510 words)
Download 0
Integrated marketing and communication Name of the student Name of University Course title Date Table of Contents Introduction 3 Integrated marketing communications 3 IMC Strategy & Plan 5 Brand Positioning 5 Message Strategy 7 Creative Strategy 7 Non personal communications channels 11 Personal communications channels 12 Evaluation of IMC Campaign 13 Addressing gaps in customer expectations 13 References 15 Introduction The term integrated marketing communications (IMC) was developed during the mid twentieth century…

Introduction

However, depending on the context and environment in which the business is operating, different interpretations of IMC have evolved. IMC has gained importance from both academic researchers and corporate decision makers. According to academic scholars, the concept of IMC cannot be defined with the help of any rigid definition. An in depth understanding of the various ways of marketing communication would be useful in explaining the huge utility of this term in the present business context and the marketing activities made by companies all over the globe (Drummond & Ensor, 2005). Integrated marketing communications The procedure followed in integrated marketing communications refers to a series of activities made by companies in succession to one another. These activities are “the strategic analysis, choice, implementation and control of all elements of marketing communications which efficiently, economically and effectively influence transactions between an organization and its existing and potential customers, consumers and clients” (Panda, 2007, p. 524). ...
Download paper
Not exactly what you need?

Related papers

Integrated Marketing communication of Honda Civic in the US
The plan specifically looks at various promotional styles such as the advertising, PR and promotion in a bid to appeal to the interests of many potential customers. The main goals of the IMC strategy is to appeal to the interests of as many people as possible in a bid to fulfil the broad objectives of satisfying the needs of as many people as possible. As such, this report seeks to outline the IMC…
Implementing Integrated Marketing--- marketing communication strategy
The marketing mix that is appropriate for all this multicultural world market for multinationals must converge to achieve the same goal of expanding the market while at the same time saving the firms costs of operation. Different regions or countries have a specific social framework and any marketing strategy and the communication strategy need to conform to this diversity factor lest it realise…
Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy
However, with the incorporation of IMC, the marketers have perceived that an effective strategy relies on the integration of messages into various media. Nowadays, online marketing has been widely used by marketing teams due to the consumers’ demand for technology. Traditional media such as newspaper and magazine have low market share and audience reach when compared to interactive media. Thus,…
Topic Development of an Integrated Marketing Communication Mix Strategy
This report mainly deals how HP would implement its Integrated Marketing Communication mix strategy in Russia and achieve success. HP is well known for its innovation thus applying its innovation strategy HP can lead the Russian IT industry. The report starts with an introduction on IMC, carried on by market and literature review. The research methodology used for this report is primary research;…
Market Communication - Integrated Marketing Communication Plan
The marketing communication includes communication activities like selling, advertising, promotion of products, direct marketing, publicity, sponsorship, exhibition, packaging, merchandising, e-marketing, and similar other measures that can influence the selling of the product or the service to the ultimate consumers as well as retain the customers (Smith & Taylor, 4). In this regard, a…
Integrated Marketing Communication Plan For Prada
Prada’s daughter took over the leadership of the company in 1978 and with the help of Patrizio Bertelli, they transformed the image of Prada. Prada began to design classic handbags and by the 1980’s, the Prada’s designed outstanding fabrics that revolutionised the runway. This enhanced the company’s image in the market and in the 1990s, Prada became a force in the fashion industry (Prada…
Integrated marketing communication
Integrated Marketing Communications takes various definitions. For instance, according to American Association of Advertising Agencies, IMC is an aspect of marketing communication planning that recognises the added of a comprehensive policy that evaluates the specific duties of a variety of communication subjects. Major aspects that make up IMC includes public relations, advertising, direct…