Brand marketing

Brand marketing Essay example
Masters
Essay
Marketing
Pages 7 (1757 words)
Download 0
Brand is the design, name, symbol, term or other characteristic that generally identifies whether a product is distinct or can be differentiated from other sellers’ products.A brand is considered as an intangible asset…

Introduction

Brand is the design, name, symbol, term or other characteristic that generally identifies whether a product is distinct or can be differentiated from other sellers’ products.A brand is considered as an intangible assetEffective branding strategy helps an organization to achieve several potential competitive advantages in competitive global market place. Several leading organizations around the globe are trying to increase their core competencies through the implementation of several unique competitive strategies. This particular essay will discuss various theories in order to assess the relationship of different customers with several B2C brands. This essay will consider and evaluate various authors’ academic literature regarding a brand. Moreover, the essay will reveal how a brand can drive both financial and non financial brand performance metrics. Finally the essay will summarize and conclude the whole findings. Discussion This part of the essay will provide answers of two essay questions. Question (A) It has been discussed earlier that brand is an intangible asset. The brand owners effectively manage their brands in order to develop shareholder value. Several organizations adopt branding to differentiate their products from other market competitors. This branding is subsequently used in marketing, advertisement and business. Coca Cola is a key modern example of brand that belongs to the Coca Cola Company. Several organizations generally focus on brand valuation. Brand valuation is a key management technique which ascribes a significant monetary value to brand ...
Download paper
Not exactly what you need?

Related papers

Marketing and branding: brand Apple
In recent statistics, Apple has been a five time consecutive award winner of being among the top marketers in the world. Their activities in the market are immense and have developed better accrual to the company (Kotler and Keller, 2009:22). This has also ensured the company develops a strong financial position as most of its products are sold in the market at a fast rate. Marketing Leader In…
The Long-Term Effect of Marketing Strategy on Brand Sales
Interestingly, the managers expressed uncertainty about whether discounting and advertising play a major role in brand performance compared to distribution and product. The research methods employed in this particular study are both qualitative and quantitative in nature. The quantitative aspect of the study is evidenced by the expression of the data numerically and then statistical methods used…
marketing of luxury brand-VERSACE
Brand A brand is a product, service, or idea that is widely differentiated from other products, services, or ideas so that it can be conveniently communicated and marketed. Brands are generally shielded from use by others by acquiring a trademark from government organization. The goals of a successful brand include conveying the message clearly; verifying the integrity of business; psychologically…
Marketing of luxury brand-VERSACE
Luxury products have currently become reasonably priced to more customers, especially for youth and hence, luxury brands have the probability to grow and establish their reputation globally (Semenik, 2001, p. 39). During the early part of 1990s, a number of luxury brands began to initiate their brands in China. The major cause for it is China being the world’s leading market. The Chinese market…
Brand Marketing
Moreover, it gives analysis of personality in B2B and B2C markets (Kurtz 2012) Marketing for B2C When managers market their products to the end consumer, they focus on things that would entice the consumer as an individual unlike when marketing products to other businesses or firms. Brand identity in B2C is created through a process of repetition and imagery. Products are designed in such a way…
Marketing and brand innovation. Apple Inc.
In the Cyclic Innovation Model, innovation can initiate anywhere. Change is inevitable and everything is constantly changing, backed by innovation. This is the basic principle of Cyclic Innovation Model. It can also be described as a technology-push method. For example, iTunes was invented by Apple Inc. in the year January 2001 and consumers started using this software for storing films and music.…
Reflect and evaluate Brand Starbucks marketing principles".
Brands absorb everything around them like Imelda Marcos in the shoe department at Nordstrom” (quoted in Kalin, 2001). By this definition, customer service and the quality of the products are actually considered part of the brand. Strong brands help companies establish a place within the international and local marketplace (Aaker, 1996). They also help the company develop a strong consumer base…