The comparison between Renren and Facebook

The comparison between Renren and Facebook Literature review example
Masters
Literature review
Marketing
Pages 9 (2259 words)
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Renren is one of the leading social networking sites in China. With similar layout, interface and logo, Renren started as a Facebook clone, launching in 2005. According to the latest reports, registered Renren users have already reached a 120 million mark…

Introduction

The government of China has been long trying to keep tight control over traditional as well as new social media platforms so that the political authorities are not challenged in any way (Boyd and Ellison, 2008). The government uses strict monitoring systems, jailing of bloggers, journalists or social activists and shutting down of websites and publications (Gorman, 2005). There has been a growing dissatisfaction among the young and emerging social groups in China. Most of these groups want higher flexibility in search sites and liberal policies for publications and online social media sites. This has led to anti social activities such as people getting involved in media censorship in China and that has in turn created pressure on the government. The Chinese have been demanding information and this is a testing phase for the age-old control of Chinese authorities over media (Hansen, 2010). Media censorship has been playing an influential role in the political evolution in Chinese governance. However, with the rise in globalization and China becoming an integral part of the global economy, the political as well as the policy making authorities are trying to balance their goal of maintaining power by controlling content and satisfying the need for more information (Kiesler et al., 2002). ...
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