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Client brief

It depends upon the generosity and kindness of the West Australian Community for the purpose of funding. The main objective of this organization is reducing the disabling effects of osteoporosis, arthritis and various other related diseases among the people of West Australia by means of conducting various programs in Education and Research, Care etc. The services provided by the organization include Telephony Advisory Service, Support Group Service, Education & Self Management Programs, Public Seminars, Warm Water and Hydrotherapy Exercise Classes, Disease Information etc. Stakeholders and Competitors The employees of the organization provide services for reducing the effect of musculoskeletal diseases. There are members within the organization who provide direction and advice related to how and where the services are needed to be delivered for the West Australian society with musculoskeletal condition. They facilitate the availability of the services to people at right time, with proper care, by the most appropriate team and at the right place. Arthritis and Osteoporosis WA is highly committed to take care of those people who are affected by arthritis, osteoporosis and various other related diseases. The organization conducts several programs for curing the disease. It has launched programs which help children in coping up with chronic diseases (“Arthritis and Osteoporosis WA launch program” 2013). It has been stated that every 1 out of 2 women and every 1 out of 3 men will suffer from the pain due to osteoporotic fracture on reaching above 60 years in Australia. There are various other health organizations, Medicare Local, pharmacies and private businesses in West Australia providing high quality services to the people in the country. Some of the competitors are Asthma Foundation of WA, Australian Red Cross Blood Service, Epilepsy Action Australia, Down Syndrome Association of WA Inc, etc. However Arthritis and Osteoporosis WA has maintained differentiation in its service product by providing focused services (Bosworth and Holland 2004, 48) to the people only affected by the musculoskeletal health disease (“HBF Run for a Reason” 2013). PESTEL Analysis Political/Legal The Australian Health Industry is one of the most important contributors of the national preventative health strategy against various health factors (Sekendiz 2011). The Government has conducted frameworks which facilitate their successful operation within the country. The country is facing increased problems due to obesity, arthritis, osteoporosis and other diseases. The Government has made various rules which support conducting health programs for reducing these health issues. Economic The concerns related to the health issues are often neglected by the people of the country. This leads to various issues like lack of proper funding ultimately resulting in increased competency within the industry. Social The people in Australia do not have proper knowledge about diseases like arthritis, osteoporosis and other related factors. They do not consider these diseases to be major reasons of concern and as a result give less importance to chronic pain and osteoporotic frac ...Show more

Summary

Marketing Table of Contents Table of Contents 2 Introduction 3 Stakeholders and Competitors 3 PESTEL Analysis 4 TOWS Matrix 5 Goals and Mission Objectives of Arthritis and Osteoporosis WA 9 Key Issues and Challenges faced by Arthritis and Osteoporosis WA 9 Recommended Strategies 10 ANSOFF Matrix 10 Conclusion 13 Introduction Arthritis and Osteoporosis WA is one type of non profit seeking non government organization and is a remarkable figure for the musculoskeletal diseases in Western Australia (“Arthritis Foundation of WA (Inc…
Author : jschowalter
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