Online Shopping Acceptance Model - Assignment Example

? Online Shopping Acceptance Model affiliation Online Shopping Acceptance Model OSAM model is a reference tool used to describe consumer behavior in terms of acceptance of online shopping (Flick, 2009). The model as argued by Flick (2009) also explains whether the consumers find online shopping beneficial or not. The process of selling goods and services through the Internet is known as online shopping (Monsure et al., 2006). Most of the consumers around the world are currently turning to online shopping, where they purchase goods through the Internet. Researchers like (Dede et al., 1997) have created a model known as Online Shopping Acceptance Model (OSAM) to explain consumer acceptance of online shopping. The components of OSAM are generated from OSA components. The OSAM module is described as an entity offering a group of services that can be achieved from the background of service growth and service provision (Dede et al., 1997). This model presents an easy method of obtaining comprehensive information about the constituents managed automatically at the beginning of the structure and can hypothetically affect its function. Zhou et al. (2007) state in their study that the knowledge-orientated view of the customer approval of electronic shopping is currently predicted and clarified by observing technical descriptions such as content and design on the website, user boundary features, and structure usability of an available store. Without the approval of the technology, e-commerce would be limited. The customers’ willingness to acknowledge the technology guides the achievement of electronic promotion (Zhou et al., 2007). Several factors influence the consumer acceptance of online purchase like consumer attitude, environmental factors, and availability of resources. The main aim of the OSAM model is to enable traders market their products using different modes like mobile phones and social media channels. 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Acceptance Level of Push Technology-based Online Shopping Widget among Malaysians: Application of Technology Acceptance Theory, Wseas transactions on business and economics 3(7): 1109-9526. Zhou, L., Dai, L. &Zhang, D. (2007). Online Shopping Acceptance Model: A Critical Survey of Consumer Factors in Online Shopping. Journal of Electronic Commerce Research, 8(1): 41-62. Read More