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Online Shopping Acceptance Model OSAM - Assignment Example

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Online Shopping Acceptance Model OSAM

The components of OSAM are generated from OSA components. The OSAM module is described as an entity offering a group of services that can be achieved from the background of service growth and service provision (Dede et al., 1997). This model presents an easy method of obtaining comprehensive information about the constituents managed automatically at the beginning of the structure and can hypothetically affect its function. Zhou et al. (2007) state in their study that the knowledge-orientated view of the customer approval of electronic shopping is currently predicted and clarified by observing technical descriptions such as content and design on the website, user boundary features, and structure usability of an available store. Without the approval of the technology, e-commerce would be limited. The customers’ willingness to acknowledge the technology guides the achievement of electronic promotion (Zhou et al., 2007). Several factors influence the consumer acceptance of online purchase like consumer attitude, environmental factors, and availability of resources. The main aim of the OSAM model is to enable traders market their products using different modes like mobile phones and social media channels. Advertisement can be made through mobile phones and social media networks. References Carlota, L., Efthymios, C., and Maria-del-Carmen, A. (2013). Social Media as Marketing Strategy: An Explorative Study on Adoption and Use by Retailers, in Miguel R. Olivas-Lujan, Tanya Bondarouk (ed.) Social Media in Strategic Management (Advanced Series in Management, Volume 11). New York: Emerald Group Publishing Limited. Chen, S. J., & Chang, T. Z. (2003). A descriptive model of online shopping process: some empirical results. International Journal of Service Industry Management, 58(6): 556-569. Close, A. (2012). Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail. London: Routledge. Dede, A., Arsenis, S., Tosti, A., Lucidi, F., Westerga, R. (1997). OSAM Component Model - A Key Concept for the Efficient Design of Future Telecommunication Systems. In IS&N, (67):127-136. Doherty, N., and Ellis-Chadwick, F. (2010). ‘Internet retailing: the past, the present and the future.’ International Journal of Retail & Distribution Management, 38(11/12): 943–965. Flick, K. (2009). Assessing Consumer Acceptance of Online Shopping: Examining Factors Affecting Purchase Intentions. London: ProQuest. Howladar, M., H., H., and Mohiuddin, G. (2012) Developing Online Shopping Intention among People Bangladesh Perspective, Developing Country Studies, 2(9): 2225-0565. Lina, Z., Liwei, D., and Dongsong, Z. (2001). ‘Online shopping acceptance model – a critical survey of consumer factors in online shopping.’ Journal of Electronic Commerce Research. 8: 41—61. Mikalef, P. Giannakos, M., Michail, G., and Pateli , A. (2013). ‘Shopping and Word-of-Mouth Intentions on Social Media.’ Journal of Theoretical and Applied Electronic Commerce Research, 8(1):17-34. Monsuwe, T.P.Y., Dellaert, B.G.C. and Ruyter, K.D. (2004). What drives consumers to shop online? A literature review. International Journal of Service Industry Management, 15 (1): 102-121. Olumayowa, S. M. (2012). Acceptance and Impact of Social Networks Marketing Using Extended Technology Acceptance Model unpublished ...Show more


Online Shopping Acceptance Model Name Institution affiliation Online Shopping Acceptance Model OSAM model is a reference tool used to describe consumer behavior in terms of acceptance of online shopping (Flick, 2009). The model as argued by Flick (2009) also explains whether the consumers find online shopping beneficial or not…
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Online Shopping Acceptance Model OSAM essay example
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